Lamborghini URUS: World’s first super luxury SUV makes appearance

By |2017-12-12T06:41:40+00:00December 11th, 2017|Sports Cars|

The Lamborghini Urus concept car was first unveiled at the 2012 Beijing Auto Show in April 2012. This week, the Italian automaker has released a production version of the Lamborghini Urus super-SUV. It is an outrageously fast off-roading four-door sport utility vehicle.

2018 Lamborghini Urus

However, this is not the first SUV from Lamborghini. The first one, the LM002, was produced in the 80s and was Countach-powered. The segment has grown significantly over the years, from a niche market to now being a highly popular one. From the 90s, manufacturers began heading for the consumers in this segment while Lamborghini headed for an untested sector. Lamborghini aimed to create an SUV prototype for the US military which then ultimately lead to the development of the LM002. Now, 25 years after the production cease of the LM002, Lamborghini jumps back into the game with its Urus.

Since the Bentley Bentayga launched in 2016, Bentley has practically had the ultra-luxury SUV market to itself. Than the Maserati Levante followed and Jaguar also got onto the SUV train with their F-Pace. We likely to see more similarly priced vehicles making their way to market within the next year or so. Apart from the obvious Lamborghini Urus, other models such as the Aston Martin DBX, the Mercedes-Benz all-new G-Wagon + Maybach GLS, Rolls-Royce Cullinan and an unnamed FUV from Ferrari are to surface.

2018 Lamborghini Urus


The managing analyst of KBB, Michael Harley, says its no surprise to see the ultra-premium brands jump onto the crossover bandwagon. “As long as the prestigious badge is on the hood and driving dynamics are tuned to align with the brand’s reputation”. According to Harley, Bentley’s Bentayga is currently making up about half of the automaker’s sales.

Lamborghini Urus technical spec

2018 Lamborghini UrusLamborghini has put aside its hallmark naturally aspirated V10/V12 engines and has powered the Urus with a new 4.0-litre twin-turbo V8. This is also a brand-exclusive engine and not a rework of Porsche’s new 4.0-litre twin-turbo V8 used across the VW Group.

The Lamborghini Urus does a 0-100 km/h sprint in a mere 3.6 seconds and tops out at 305km/h. A 0-200 km/h acceleration will take 12.8 seconds. With a powerful braking system, it uses 33.7 metres to get to a standstill from 100km/h. It has output figures of 641 hp/478 kW at 6000 r/min and torque of 850 Nm at 2250-4500 r/min. The transmission setup consists of a 4WD with differential and an 8-speed automatic gearbox. In addition, it has an Adaptive Air Suspension setup.

Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer, said: “The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV.” The Lamborghini Urus will have a starting price of $200,000 (roughly R2,7 million).

Lamborghini Hybrid Supercars

The Italian automaker’s plans to launch hybrid cars is, to begin with, its new Urus Sports Utility Vehicle. A plug-in hybrid version will make its appearance before 2019.

Several automakers are trying to rush their electric cars to market. But this is due to certain countries laws and regulations surrounding carbon emissions playing a stronger role.

Lamborghini Urus in SA?

The principal dealer for Lamborghini in South Africa, Hilton Ralph, has reportedly said that orders for the Lamborghini Urus will open in February 2018 and buyers can expect delivery in August/September 2018.

Shop Lamborghini’s in South Africa here.


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