There are typically two types of businesses in the automotive industry: Producer businesses and Platform businesses Let's talk about the first type of business in our data world, the producer business. This kind of business produces a product (e.g. cars). Value creation in this type of business typically comes from inside the business. The second [...]
Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers. 1 - Leverage the bottom end of the funnel 2 - Build a brand How do you leverage the bottom end of the car buying funnel? Key factors to consider that will assist [...]
I recently had the opportunity to speak at the NAAMSA CEO Council on the importance of big data in the automotive industry. Also to bring CEOs of different OEMs (Original Equipment Manufacturers) up to speed with where AutoTrader SA thinks the market is. If you have any influence/control over the direction of your business in [...]
The South African automotive industry buying cycle relies on leading/lagging indicators. Every report AutoTrader SA has published gives car buyers and sellers data on consumer consideration, consumer demand, and consumer intent which answer car buyer questions like: Is now a good time to buy a used car in 2021? Buying a used car in 2021 [...]
The AutoTrader SA Mid-Year Car Industry Report includes a brand new electric car (EV) data statistics section. What types of electric vehicles are available in South Africa? Below are the 5 electric cars available in South Africa: BMW i3 Porsche Taycan Jaguar I-Pace Mini Cooper SE Nissan Leaf (discontinued) The Nissan Leaf is unfortunately no [...]
#ChargedUp is the 6th Edition of the AutoTrader SA market industry report. The first market industry report was released in August 2019. Whenever we release something like this we take the view of testing the data in the market. There's no point putting something out if it's not going to be consumed. Traffic to AutoTrader [...]
I'm proud to announce the launch of our 2021 AutoTrader SA Mid-Year Car Industry Report covering the period January to June 2021. This is the fastest we've ever released the car industry report after the end of a period. I'm very proud of the team - they have done a really stunning job on this [...]
In my recent interview with Thabo Mdluli from Newzroom Afrika, we unpacked insights from the 2020 AutoTrader Bi-Annual Car Industry Report around the performance of the SA automotive industry particularly the second half of 2020, and we also cast an eye into what the future of automotive could potentially hold for us all. AutoTrader understands [...]
Life as we know it has changed as a result of COVID-19. Car dealerships have begun to introduce new ways of selling, online. The unprecedented interruption of our automotive industry has forced us all to start shifting. Shifting our focus more and more to data as the oil in making informed decisions. But how important [...]
Used car sales data adds insight to the automotive industry. While used car sales in South Africa dwarfs new car sale, new car sales are an important feeder to the used car retail market place. I was recently joined by Mike Mabasa, Naamsa CEO, and Richard Rice, Kantar Business Development Director, to speak about the [...]
