Buying cars, buying tyres or buying anything else in autos is similar in that the search initially begins online. Creating a car dealership brand using effective online marketing strategies has become more important than ever

If we look at AutoTrader’s past, the days of print, there were two competitive advantages, print and distribution. Facings on the retail shelf also drove the brand into the mind of the consumer, we didn’t have to market much outside of this.

But, there was one inherent problem, we couldn’t reach scale. The magazine that we printed could only publish around 10,000 cars for sale. And we all know that many multiple of that get traded in South Africa.