Martina Biene’s story of success is an inspiring one. Her journey from being a Theology graduate to the Head of Volkswagen’s Passenger Car Brand in South Africa is an example of how perseverance and a commitment to learning can take one to great heights.

Martina started her career at Volkswagen as a management trainee in 1999. At that time, she had no experience in the automotive industry. But she was determined to learn, and she worked hard to understand the intricacies of the business. She showed a willingness to take on any challenge, and this led to her being assigned to various roles in different departments.

A Unique Journey to Volkswagen

Martina’s career path may have been unconventional, but it has been nothing short of remarkable. After completing her degree in theology, she applied for various jobs and eventually joined Volkswagen’s Sales and Marketing department. It was here that she discovered her passion for the automotive industry and began to develop her expertise in sales and marketing.

Over the years, Martina’s hard work and dedication paid off. She was promoted to several managerial positions within the company, and she gained valuable experience in areas such as marketing, sales, and customer service. Her commitment to learning and her ability to adapt to changing circumstances enabled her to excel in these roles.

Martina’s journey to the top was not without its challenges. As a woman in a male-dominated industry, she had to work harder to prove herself. But she did not let this deter her. Instead, she used her unique perspective to her advantage, and she was able to bring fresh ideas to the table.

Sales and Marketing Expertise

Martina’s experience in Sales and Marketing became an asset to Volkswagen. She played a key role in launching the VW Touran and went on to serve as the Regional Sales Manager for Belgium and Luxembourg. Her ability to manage complex sales teams and her extensive knowledge of the premium market made her a valuable asset to the company.

Martina’s passion for the automotive industry is another factor that has contributed to her success at Volkswagen. Her expertise in Sales and Marketing and Product Planning has given her a deep understanding of the industry and has helped her to anticipate customer needs and trends. Her unique perspective on the automotive industry has also allowed her to identify opportunities and drive innovation in her current role.

Global Product Planning Role

As her career progressed, Martina’s focus shifted to global product planning. She was responsible for developing several key vehicles, including the Golf 7 and the global small car segment. Martina’s extensive experience in Sales and Marketing gave her a unique perspective on the product development process, which allowed her to provide valuable feedback to the engineering teams.

Leading Volkswagen’s Passenger Car Brand in South Africa

Martina’s experience in Sales, Marketing, and Product Planning made her the ideal candidate to lead Volkswagen’s Passenger Car Brand in South Africa. Since taking on this role, she has made significant contributions to the brand’s growth and success in the region. Under her leadership, Volkswagen South Africa has achieved a record market share and increased customer satisfaction.

A Leader with a Passion for Learning

Martina’s success is a testament to her unwavering commitment to learning. She has always been willing to take on new challenges, and she has shown a willingness to learn from her experiences. Her leadership style is marked by her ability to foster a collaborative and inclusive work environment, which allows her team to thrive.

Martina’s leadership style is characterised by her strong work ethic, integrity, and focus on building strong relationships with her team members and stakeholders. She is a compassionate leader who is committed to empowering her team and providing them with the tools they need to succeed. Her collaborative approach has helped her to build a strong and cohesive team that is focused on achieving the brand’s goals.

Martina Biene is a true inspiration and a shining example of what can be achieved through hard work, determination, and a willingness to learn. Her unconventional career path and diverse experiences have helped her to develop a unique perspective on the automotive industry, which has allowed her to excel in her role at Volkswagen. Her success story is a reminder that with the right attitude and approach, anything is possible.