Site icon Helping the SA Automotive Industry

Media Appearances


Keo Hlope - Newzroom Afrika | 100 days of lockdown in the Automotive industry

Watch my interview on Newzroom Afrika with Keo Hlope as we discuss the first 100 days of lockdown in automotive industry, used car sales, trends and insights...

4 July 2020

AutoTrader has submitted their bid to get the automotive retail moved to Level 4, Aden finds out more

Currently the automotive manufacturers can open in Level 4, but dealerships can only open in Level 3. The automotive industry submitted their submission to Government two days ago, Government is reviewed it yesterday and it is due to come out today. According to the automotive industry the impact of this is far reaching and many people [...]

29 April 2020

SA's car shoppers turn into insomniacs during lockdown

"The change in vehicles being searched for could be an indicator of consumers not searching for aspirational brands but rather going directly for what they can afford during these times. Dealerships are also getting leads for these cars in the early hours of the morning, the most popular being the Golf," points out Mienie.

29 April 2020

March used-car sales provide a glimmer of hope, says AutoTrader

There is little positive news at the moment, but used-car sales in South Africa during March do provide a glimmer of hope, says AutoTrader CEO George Minnie. He says March began well, and used-car sales were on track to sustain this year's positive performance.

3 April 2020

It's time to buckle up as experts warn of bigger speed bumps for auto sector

Dr Martyn Davies, automotive leader at Deloitte Africa, echoed the gloomy outlook. "We have another dampening effect on confidence, official data confirms times are tough, turbulence lays ahead and possibly worse than what was had in recent times." He said the situation differed to the 2008 financial crisis.

11 March 2020

Used car market moves billions in car sales in January

The pre-owned market is gaining from losses in the new car sector

13 February 2020

SA's most popular colours for your car in 2019

Guest: George Mienie, CEO of AutoTrader

28 January 2020


Used car sales exceeded R11.2-billion last month

AutoTrader's Monthly Used Car Sales Data shows a total of 380 884 used cars were sold in the country in November.

14 December 2019

SA spent R11.2-billion on second-hand cars in November while the Ford Ranger trumps Hilux as the best 'used' bakkie

A total of 38 884 used cars were sold in South Africa in November 2019, with a total listing price of over R11.2 billion. This compares to 39 167 cars worth R11.3 billion in October 2019. These figures come from AutoTrader's Monthly Used Car Sales Data.

11 December 2019

AutoTrader reports comprehensive growth

Car shoppers conducted over one million daily searches, averaging around 30 million searches per month, with the platform producing over 4.2 million leads for its customers over the past 12 months, an impressive increase of 14%. During the same period, AutoTrader also created thousands of pieces of useful content, resulting in millions of views, specifically designed to assist shoppers throughout their vehicle-buying journey.

29 October 2019

AutoTrader redefines car search - thanks to big data | Auto Steel | Auto Accessories, Styling Products & Fitment Center for Bakkies

Pinterest LinkedIn Facebook Big data has been a business opportunity source for decades, but the number that have tried and failed to harness its use... Big data has been a business opportunity source for decades, but the number that have tried and failed to harness its use...

2 September 2019

Vehicle requirements to become an Uber-entrepreneur

One of the most important pertains to vehicle selection. According to AutoTrader CEO, George Mienie, Uber has very specific requirements. "It is vitally important to meet these requirements when it comes to vehicle selection - otherwise it is impossible to become an Uber rider," he warns.

18 October 2019

Eight things you should know about the SA car market

Autotrader reveals what types of cars, and colours, South Africans are buying

29 August 2019

AutoTrader South Africa

AutoTrader South Africa business brochure - Africa Outlook - Issue 73

28 June 2019

AutoTrader introduces SA's first comprehensive vehicle database

Leading South African auto vertical AutoTrader has become the first local vehicle classified to allow consumers to search for vehicles based on VIN data. CEO George Mienie has been working on this project for more than five years. He's often said that the lack of data available to consumers has been holding the local motoring industry back.

25 June 2019

AutoTrader redefines car search - thanks to big data

The South African motor industry is among some of the industries that have been crippled by unstructured and incomplete data sets, having suffered from the ineffective collection and use of VIN data since inception. Now, in an unparalleled move locally, AutoTrader, the country's largest online motoring marketplace, has created South Africa's first ever comprehensive vehicle database that captures and organises VIN data down to feature level.

11 June 2019

Cash crunch sees affordable cars overtake luxury buying

Never mind buying expensive German sedans, South Africans aren't even ogling them online anymore. In 2017, the BMW 3 Series was the most searched-for car on SA's largest motoring marketplace, AutoTrader, and last year it was the Mercedes-Benz C-Class, but the car most typed into searches on the platform so far this year is the far more affordable VW Polo.

17 May 2019

Personal Digital Shopping - the new frontier for motor industry

The online shopping trend continuously aims to eradicate friction in the processes from online to real world - buying and selling vehicles online particularly, has international business abuzz in seeking out specialised products to harness the opportunity. "Today's super-powered consumers are more curious, demanding and impatient," says Roberto Croci, Head of Google Marketing Platforms in Emerging Markets.

10 May 2019

Impact of fuel price increase to be "wide reaching"

The impact of the expected fuel price increase in May will be wide reaching, according to George Mienie, CEO of AutoTrader, South Africa's largest online vehicle marketplace. And the effects will not only be felt in May... Mienie says that the fuel price increases are bad news for original equipment manufacturers (OEMs), dealers, banks, fuel companies, government and members of the public.

30 April 2019

The Future Of Car Dealerships in the Digital Age: Where Will You Shop? - Property24

Part and parcel of every South African city skyline are the trusted car brands and their showroom floors that we've come to know so well. As the mass migration to digital shopping continues, it's only natural to wonder whether these properties will remain occupied, or whether they'll be replaced for website homepages?

27 February 2019

How to make sure you don't get ripped off when buying a second-hand car

Buying a second-hand car can be a stressful experience, particularly if you do not know a lot about vehicles. A big potential pitfall is that you could buy a car that looks fine, and you are told is fine, but has an array of issues which could see you broken down on the side of the road days later.

29 January 2019


Electric cars are coming ... and a new kind of home

WITH fuel prices rising in South Africa, and across the world, motoring performance and value for money are being re-evaluated. In the electric car market, AutoTrader, South Africa's largest online automotive marketplace, is seeing a startling shift in the car-buying mindset.

8 November 2018

South Africa is in technical recession. What about the Automotive Industry?

South Africa's slide into a 'technical recession' and the devaluation of the rand has brought alarm and panic across the country. However, when it comes to the automotive industry specifically, this news is not all doom and gloom. According to AutoTrader's CEO, George Mienie, Original Equipment Manufacturers (OEMs) could actually benefit from this situation.

26 September 2018

What does a 'technical recession' mean to the SA Automotive Industry?

According to George Mienie, AutoTrader CEO, original equipment manufacturers (OEMs) could actually benefit from this situation. "We have a large and vibrant vehicle manufacturing industry. Companies such as Nissan, Toyota, VW, BMW, Mercedez-Benz, Ford, and Isuzu all build cars here.

17 September 2018

Technical recession is not bad news at all

Last week it was announced that South Africa is now in a "technical recession" and its citizens have reacted with panic. However when it comes to the South African automotive Industry as a whole a technical recession is not all doom and gloom.

11 September 2018

4 ways how buying a car in the future will change

The world in which we live has altered dramatically thanks to the advent of game-changing companies such as Airbnb, Uber and Spotify. Today, a similar scenario is set to unfold within the automotive industry; in fact experts predict that, by 2023, the industry as we know it will have dramatically changed, says AutoTrader CEO, George Mienie.

5 August 2018

Will the Facebook Hack Affect the Automotive Industry?

Facebook CEO Mark Zuckerberg recently faced two days of questioning by the U.S. Congress on user security and privacy invasions. He has since been summoned to testify to EU lawmakers. With the acceleration of connected vehicles and the data they will collect, AutoTrader CEO George Mienie considers what motorists can learn from this unfolding story.

20 April 2018

AutoTrader South Africa

Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu's millions of monthly readers.

16 March 2018

IGNITION LIVE interviews AutoTrader CEO George Mienie

Watch as our CEO George Mienie discusses the affects of the aging car park, the migration of AutoTrader from print to digital and what brought about the inclusion of content like news, reviews and videos to our portal with IGNITION host Marius Roberts in the very stylish Maserati Levante.

2 March 2018


AutoTrader CEO George Mienie rides with Ken Block - full video!

Here it is, our full cut of CEO, George Mienie, riding shotgun with the legendary Ken Block at #AutoCIRCUS featuring Gymkhana GRiD. Don't miss it this weekend at Carnival City Casino and Entertainment. Tickets available through

17 November 2017

Disrupting the automotive classifieds market through continued innovation.

Manchester, 8 November 2017 - GP Bullhound acted as exclusive financial adviser to AutoTrader South Africa ("AutoTrader SA") on its sale to OLX, a subsidiary of Naspers, the global internet and entertainment group and one of the largest technology investors in the world.

8 November 2017

OLX and AutoTrader team up to create 'super classified' database | IOL Business Report

JOHANNESBURG - Leading global online classifieds group OLX has merged with AutoTrader following the approval of the transaction by the Competition Commission. The companies said the deal demonstrated their intention to invest in the economy and improve their services by offering a better portfolio of trading platforms to South Africans.

3 November 2017

AutoTrader merger with Naspers-owned OLX gets green light

(iStock) Cape Town - The Competition Tribunal said on Thursday that it has approved the merger between AutoTrader and OLX. This follows a hearing at the Competition Tribunal on Wednesday, where the companies assured the authorities that there would be no job losses in the merger.

2 November 2017

Naspers in the process of buying AutoTrader in SA

Naspers has confirmed that it is in the process of acquiring, South Africa's leading auto vertical. The transaction is currently at the Competition Commission of SA for its approval. If approved, it may well be one of the biggest classified deals - if not the biggest - to date in South Africa.

19 September 2017

First on TMO: AutoTrader to improve online security

Having recently ended its print publication, switching to a digital only strategy, AutoTrader, the company that connects vehicle sellers and buyers, has expanded its online offering by targeting increased safety of online transactions through its AutoTrader Marketplace. The car deal facilitator launched this product in response to the flourishing private vehicle online market, which has also unfortunately seen an increase in crime.

16 May 2017

Why Autotrader Ditched Its Top-Selling Print Products For Digital

Ten years ago, AutoTrader South Africa began a process that would radically transform the company's business model. It did so at the height of its print publication's success, and against the advice of highly paid consultants. The risk paid off. Today, is widely acknowledged as a disruptive tech leader.

2 August 2017

AutoTrader ends its print publication, moves to a digital only strategy

AutoTrader, the company that connects sellers and buyers of vehicles, has decided to close its magazine, which has been the cornerstone of its business for the past 25 years. Michael Bratt spoke to company CEO George Mienie to find out more.

2 May 2017


How we wrapped our fleet for DriveChange - AutoTrader

Uploaded by GeorgeMienie on 2016-02-11.

11 February 2016

Meet the artists behind our DriveChange designs - AutoTrader

Uploaded by GeorgeMienie on 2016-02-11.

11 February 2016

South Africa helps colour in our cars to DriveChange - AutoTrader

Uploaded by GeorgeMienie on 2016-02-11.

11 February 2016


AutoTrader - Consumer New Car Shopping and Test Drive Ewan meets up with George Mienie, CEO of AutoTrader, as they take us through the process of finding that car we have been looking for and then taking it for a test drive.

11 August 2015

AutoTrader car comparison tool on Expresso SABC 3

Join AutoTrader CEO George Mienie and Zoe Brown from the Expresso team at Reeds Motor Group in Cape Town. Watch as they use AutoTrader's new car comparison tool to easily compare specs of different makes and models. Now you can easily shop, compare and buy new cars on AutoTrader.

7 August 2015

Women Making Moves in the Motor Industry

This Women's Day AutoTrader hail the new feminine force in the motor industry, and celebrate with South Africa's cheapest brand new car for sale, for 99c. The stats are in and the message is clear; women globally are taking control behind the wheel.

7 August 2015

AutoTrader CEO George Mienie discusses New Car on SABC3 Expresso TV

Watch as our CEO George Mienie discusses new car with the Expresso team. Over the next 8 weeks (every Tuesday morning) AutoTrader will take a look at the new car shopping journey & give consumers expert motoring advice. Don't forget to join us on: Twitter Facebook Google +

20 July 2015


Auto Trader Supadrift rocks the Gauteng Motor Show

The East Rand was on fire this weekend; the kind that burns rubber and shoves freshly churned smoke up your nostrils in the progress. A field of over 35 drivers took on the Rock Raceway in Brakpan, for the 6th stop of the SupaDrift Championships - a special feature of the Gauteng Motor Show.

3 September 2014

Drifting goes nocturnal - South Coast Herald

THE first nocturnal Auto Trader SupaDrift Series event at the Dezzi Raceway in Port Shepstone was a huge success last Saturday. Each drifter was determined to prove his worth and put on a spectacular show for the crowd. Wade Van Zummerun was the highest qualifier and led first, with Shane Gutzeit trying to match him every step of the way.

3 July 2014


Good management leads to proudly South African product has been acquired by four local shareholders: members of the Management Team; Stockdale Street, which represents the Oppenheimer family's South African private equity interests; RMB Corvest, a private equity company and a member of the FirstRand Group; and Bopa Moruo, a South African black-run mid-market private equity firm.

15 October 2013


Auto Trader is the largest brand of its kind by three times in South Africa, which has shaped the industry for the past 21 years. For six of those years, helping steer the brand and company ever more onto the superhighways of the online world is its Managing Director, George Mienie (twitter @georgemienie).

29 July 2013

Auto Trader New Mobile Site - Motoring News and Advice

Auto Trader Still putting the consumer first Auto Trader's state-of-the-art technology and forward thinking approach has ensured that the search for your next car is faster and more fun, and the key to any owner's next hot hatchback or super sedan; in their pockets.

12 July 2013


Driving the Deal

Name: George Mienie, 37 Designation: Managing Director, Auto Trader Sales Team: 80 staff in three offices with a national footprint. Offering: Offline and online media publishing across five magazines and a website. Career: George started his career in finance. After finishing Articles he got involved in commercial finance, before being appointed Head of Finance at Auto Trader in 2004.

17 September 2012

Exit mobile version