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Car Dealership Brand Building | Mit Mak Motors

2022-04-29T08:32:51+02:00

Take a second and think about your car dealership brand, more specifically whether you've built your brand effectively over time. Think about whether you have kept your car dealership brand at the top of the car-buying consumer’s mind and how things have changed during the last couple of years. The basics of car dealership brand-building [...]

Car Dealership Brand Building | Mit Mak Motors2022-04-29T08:32:51+02:00

Electricity vs petrol price increase | Impact on electric cars in SA

2022-04-28T16:57:41+02:00

The recent increase in electricity prices as well as petrol prices begs the question. How much does it cost to charge electric cars compared to fueling petrol cars? These increases consisted of electricity tariffs going up by 9.61% and an increase in petrol price of 28 cents per litre in April 2022.  I'm going to [...]

Electricity vs petrol price increase | Impact on electric cars in SA2022-04-28T16:57:41+02:00

Platform vs Producer businesses (AutoTrader SA)

2022-02-21T09:15:09+02:00

Online marketplace platforms like AutoTrader SA as well as social networking platforms learn and focus from user interactions with the platform. For example: Spotify learns from the songs that you are listening to Google learns from all of your interactions. Clicks, time spent, search terms, etc. Facebook learns from what you watch, what you look [...]

Platform vs Producer businesses (AutoTrader SA)2022-02-21T09:15:09+02:00

Car buying in the South African automotive Industry

2021-10-11T14:34:12+02:00

Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers.  1 - Leverage the bottom end of the funnel 2 - Build a brand How do you leverage the bottom end of the car buying funnel? Key factors to consider that will assist [...]

Car buying in the South African automotive Industry2021-10-11T14:34:12+02:00

AutoTrader SA automotive industry Car Dealer Awards

2021-08-26T14:01:06+02:00

We recently launched the AutoTrader SA Car Dealer Awards. These awards are not like the regular awards that you see every other week. But, there is a twist, unlike regular awards, there are no deadlines to nominate.  Why should there be a cutoff in recognizing positivity?  I caught up with AutoTrader SA’s Marketing Director, Angelique [...]

AutoTrader SA automotive industry Car Dealer Awards2021-08-26T14:01:06+02:00

South African automotive industry buying cycle

2021-08-15T13:19:57+02:00

The South African automotive industry buying cycle relies on leading/lagging indicators. Every report AutoTrader SA has published gives car buyers and sellers data on consumer consideration, consumer demand, and consumer intent which answer car buyer questions like: Is now a good time to buy a used car in 2021? Buying a used car in 2021 [...]

South African automotive industry buying cycle2021-08-15T13:19:57+02:00

AutoTrader Car Industry Report includes electric car (EV) data statistics

2021-08-17T13:20:40+02:00

The AutoTrader SA Mid-Year Car Industry Report includes a brand new electric car (EV) data statistics section.  What types of electric vehicles are available in South Africa? Below are the 5 electric cars available in South Africa: BMW i3 Porsche Taycan  Jaguar I-Pace  Mini Cooper SE Nissan Leaf (discontinued) The Nissan Leaf is unfortunately no [...]

AutoTrader Car Industry Report includes electric car (EV) data statistics2021-08-17T13:20:40+02:00
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