I was recently given the opportunity to be part of the first Thought Leadership Roundtable discussion held by naamsa. This was on how we stimulate demand for New Energy Vehicles (NEVs) in SA as the automotive industry. 

Personally, I have witnessed how technology has changed the automotive industry. From internal combustion engines to electric vehicles, the industry is rapidly evolving.

The Evolution of Cars

Cars have come a long way since they were first introduced in the late 19th century. Initially, they were considered luxury items for the wealthy, but as production became more efficient, cars became more affordable for the average person. Over the years, cars have evolved to become safer, more fuel-efficient, and now more environmentally friendly.

Technology in the Automotive Industry

One of the biggest drivers of change in the automotive industry is technology. From safety features like airbags and anti-lock brakes to entertainment systems and navigation, technology has improved the driving experience. More recently, technology has led to the development of self-driving cars and electric vehicles.

The Impact of Technology on Car Buying and Selling

Technology has had a significant impact on the way cars are bought and sold. Online marketplaces like AutoTrader make it easier for consumers to find the right car at the right price. While dealerships are using technology to streamline the buying process. Additionally, car manufacturers are using technology to improve the customer experience, with features like remote start and automatic parking.

The Future of Cars

Looking ahead, the future of cars is exciting. Self-driving cars are expected to become more common, leading to safer roads and more efficient transportation. Electric vehicles are also becoming more popular, with many countries planning to phase out fuel-powered cars. As technology continues to evolve, we can expect cars to become even more connected. Including features like wireless charging and advanced infotainment systems.

The automotive industry is constantly evolving, and technology is playing a major role in that evolution. From safety features and entertainment systems to self-driving cars and electric vehicles, technology has changed the way we drive and will continue to do so in the future. As the CEO of AutoTrader South Africa, I am excited to see what the future holds for the automotive industry. And I am committed to helping our customers find the right car for their needs.