Car retailing in South Africa as we know it has changed how we buy cars. I don't have a crystal ball to tell you what's going to change in the future, but I can tell you what's not going to exist. Two important factors that influence us as we buy cars: A car is a [...]
Over the years I’ve come across car dealerships who believe that car sales occur on social media, is this true? Car buyers could buy cars on social media in some instances but I’m not convinced. What is social media? I believe there’s no such thing as social media – it’s a term that society has [...]
I had an interview on Newzroom Afrika with Stephen Grootes on how COVID-19 has impacted the automotive industry, particularly its effects on car buying trends in South Africa. South Africa is STILL buying cars One of the things that is evident in the data is that South African car buying consumers are STILL buying cars [...]
Gone are the days when consumers used to drive around from car dealership to car dealership looking for the best deal money can buy. Now car buying consumers do all of that at the click of a button via the internet. We need to acknowledge that car buying consumer behaviour has changed. Car buying is [...]
