Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers. 1 - Leverage the bottom end of the funnel 2 - Build a brand How do you leverage the bottom end of the car buying funnel? Key factors to consider that will assist [...]
I recently had the opportunity to speak at the NAAMSA CEO Council on the importance of big data in the automotive industry. Also to bring CEOs of different OEMs (Original Equipment Manufacturers) up to speed with where AutoTrader SA thinks the market is. If you have any influence/control over the direction of your business in [...]
I'm going to give you 5 key trends of digital transformation and some of the secret sauce from AutoTrader, which may be applicable to your business. Understand the effects of the internet To understand them, we have to first understand the journey of the internet. While we have 38 million internet users in South Africa, [...]
