On a journey through the eye of the storm “the automotive digital revolution”. I am an architect of change having successfully spearheaded AutoTrader’s transition from a traditional print business into a digital giant and clear market leader in its category, being at its helm since 2007.

I am an active thought leader, and been published in a number of prominent magazines, newspapers and online in SA.

An experienced keynote speaker while having hosted the weekly #AutoCentral motoring podcast on the CliffCentral.com platform to share industry insights with a digital audience.

Latest innovations include the revolutionary software, AutoFuzion, the first data driven solution of its kind in South Africa changing the way in which dealers buy and sell cars by using data to make decisions.

And most recently AutoTrader Marketplace, designed to solve the safety, security and finance challenges when buying or selling a car privately.

As AutoTrader CEO, people leadership and mentorship is close to my heart and as a result I’ve hand picked my executive team after watching them grow from within the business.