On a journey through the eye of the storm “the automotive digital revolution in South Africa”. An architect of change and the driving force behind AutoTrader’s successful transition from a traditional print business into a digital giant and clear market leader in its category, being at its helm since 2007.

Being instrumental in the sale of AutoTrader twice over the last decade and a half, including the orchestration of a management buy-out and then the eventual sale of the business to the Naspers Group. AutoTrader is 20 times bigger as a digital business than it ever was in print.

An active thought-leader and experienced blogger (georgemienie.co.za), who has been published in a number of prominent magazines, newspapers, online publications and has appeared as a guest on numerous television shows in South Africa.

A solid social media presence on all major social networks (LinkedIn, Facebook, Twitter, YouTube, Instagram), reaches and influences not only the motoring public but also the car dealer with industry insights trying to push the envelope and drive the motoring economy of South Africa forward.

  • Co-hosts #AutoCentral, a fortnightly motoring and tech podcast sharing insights to a digital audience
  • A guest on the GarethCliff show every Friday at 7:45am hosted by CliffCentral.com

Latest innovation:

After successfully transitioning AutoTrader online, it was time for the birth of a revolutionary way for dealerships to retail cars.  By giving car dealers accurate minute by minute demand, supply and pricing data – just like the stock market, car dealers now have all the market data at their finger tips, to make buying, selling and stocking decisions using “live market data”. This brand new concept to the South African car dealer market has been given life through AutoFuzion.

The “hustle”

People leadership and mentorship are a passion. Focusing on influence as a central leadership style, allergic to dictators, invests heavily in growing people, giving back, trying to open doors for those who show grit, determination and passion, all to pay-it-forward. Because at the end of the day, the world is made up of people, not computers!

Do you hustle?