Having recently spoken on CGTN Africa News, we delved into the factors causing a slowdown in South Africa's auto industry. We examine how these issues affect new and used car markets. Including challenges like rising interest rates, high debt levels, and inflation. All of which have impacted consumer affordability. Additionally, we address how exchange rate [...]
I had the privilege of sharing some valuable insights during an interview with Gareth Edwards on ENCA Drive. We delved into the impact of soaring fuel prices on the vehicle market and explored whether consumers are seeking more fuel-efficient alternatives. The Fuel Price Predicament The first topic of discussion was the undeniable fact that fuel [...]
In the bustling world of South African car enthusiasts and everyday commuters alike, I've had the privilege of engaging in conversations about cars that delve into the intricacies of affordability, practicality, and aspirations. Recently, I spoke to Stephen Grootes on SAFM and discussed some insights into the trends and preferences shaping this vibrant automotive landscape. [...]
Insights from the first half of 2023 One thing becomes abundantly clear as we steer through the dynamic currents of the automotive industry: data holds the steering wheel. At AutoTrader, our commitment to data-driven insights has unveiled a promising narrative for the local automotive sector in the first half of 2023. Despite the formidable economic [...]
The first and highly anticipated AutoTrader Hybrid Car Buyers Report has officially been released in partnership with Smarter Mobility. The report provides valuable insights into the current trends, opportunities and challenges in the hybrid market. It also sheds light on the role of hybrid technology in shaping the future of sustainable mobility. Hybrid cars play [...]
What type of business are you, a producer or platform business - this will help with identifying the type of data your business will need. As a car dealer, you are both a producer and a platform business, because you have physical products (the cars) that you sell and you use your platform (your website) [...]
AutoTrader SA has done extensive studies on consumer demand and supply over the last couple of years. And found that there is one thing that comes up consistently and that is consumers want more and more transparency from both buyers and sellers on marketplaces. A competitive advantage for car dealers is to make the car [...]
There are typically two types of businesses in the automotive industry: Producer businesses and Platform businesses Let's talk about the first type of business in our data world, the producer business. This kind of business produces a product (e.g. cars). Value creation in this type of business typically comes from inside the business. The second [...]
Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers. 1 - Leverage the bottom end of the funnel 2 - Build a brand How do you leverage the bottom end of the car buying funnel? Key factors to consider that will assist [...]
I recently had the opportunity to speak at the NAAMSA CEO Council on the importance of big data in the automotive industry. Also to bring CEOs of different OEMs (Original Equipment Manufacturers) up to speed with where AutoTrader SA thinks the market is. If you have any influence/control over the direction of your business in [...]
