3 used car best practices, that new car dealers should adopt

Research seems to show that there is a key difference between new car and used car shoppers. New car buyers start looking for the best deal for a car they already know they want. While used car buyers are often initially more cautious about the car itself. Two of the biggest concerns are about the used car condition and mileage. These factors that often aren’t relevant to new car shoppers. In recent years, car dealers have done a much better job of meeting the needs of used car shoppers. This seems to be slightly less true for new car customers. [...]

Top 5 global automotive trends includes digital retailing

While on the hunt for the top 5 global automotive trends... This is what I came across. Most interesting of all is point 5 on digital retailing. If you think I’ve missed something or have a comment. Reach out to me on Linkedin, Twitter or FaceBook on these top 5 global automotive trends - looking forward to hearing from you!     Autonomous vehicles are closer than ever. Reading the latest automotive study by McKinsey, it was clearer than ever it won’t be long now until fully autonomous cars become a significant percentage of the market - up to 15% by 2030. If [...]

2019-02-20T11:28:52+02:00February 20th, 2019|Automotive Digital Retailing|

Technology & the car dealer relationship with car buying consumers

It’s no news: behaviour is changing amongst car buying consumers. Car buying consumers have quickly evolved from a purely offline experience to a record number of transactions being initiated online. Here are some thoughts on how to integrate these two worlds into your dealership. Good news. Technology can’t fully replace human interaction Although the majority of the car buying journey now happens online, it’s also true that customers are still looking for your professional knowledge and guidance. Digital retailing still isn't where it needs to be in South Africa. According to Econsultancy, even customers who are about to make a [...]

2019-02-13T13:10:05+02:00February 13th, 2019|Automotive Digital Retailing|