100 days of lockdown | Keo Hlope – Newzroom Afrika

I recently had an interview with Keo Hlope from Newzroom Africa. We discussed the effect of the first 100 days of lockdown on the automotive industry, used car sales, trends and insights. As car dealerships started to open their doors to car buyers, they’ve been cautious about operating under the new normal. Car dealerships have embraced the fact that all cars have to be sanitized before and after the test drive, they've complied and put in place solid PPE requirements. Car dealerships are signing registers, taking temperatures, wearing masks and staff have been trained. I visited a few already and [...]

4 tips to attract and retain the best people as car dealerships

In this new world of Automotive Digital Retailing. How do car dealerships attract and retain the best of the best employees. Leadership is hard, especially now, in this period of lockdown where many people are losing their jobs. The positive is that there is now a bigger pool of talent for really good businesses to choose from. Highly skilled, highly motivated employees can now be picky. What type of culture and experience would car dealerships create for car buying customers? What kind of results would car dealerships achieve with the right leadership and culture? Would car dealerships be agile enough [...]

2020-07-09T20:19:53+02:00July 2nd, 2020|Automotive Digital Retailing|

Putting retail back into car sales for car dealerships

I don't care about the technology. And I don't care about the internet. As much as I care about customer attention. It doesn't matter where it is. Car dealerships who care about more car sales are doing this right. I have personally invested in multiple Amazon Alexa’s in my home, only because I feel that consumer attention in the next 10 years is going to be on voice. You can ask Amazon Alexa or Google Home anything and you’ll get a response immediately. Eventually we will be able to buy almost anything online using voice, including cars sales from car [...]

Car sales with Automotive Digital Retailing

Let’s start by defining what car sales with Automotive Digital Retailing is for car dealerships? I like to define Automotive Digital Retailing as: Using digital technologies to better connect digital showrooms with physical ones. Or seamlessly connecting online showrooms to physical in-showroom experiences for car buying consumers. What I’ve noticed in our auto industry is that car dealerships have been employing some Automotive Digital Retailing strategies without even knowing or thinking about it. Especially now that we are in lockdown. Global research shows that 74% of car buying consumers want a more seamless experience that between online research and the [...]

How to bring the car trade in back to car dealerships

One of the ways car dealerships buy a car from consumers is as a trade in. The trade in has become more important to car sales, now more than ever before. And there are some car dealerships that are getting their hands on the trade in and some who are losing their grip on the trade in. There are a few factors that car dealerships can start thinking about, like making sure they price their cars to market, efficiently manage stock age, track and respond to high demand makes and models in their areas. The internet has disrupted everything, even [...]

(Un)lock COVID-19 lockdown for car dealerships

Now that the country has officially been put on lockdown following the COVID-19 outbreak. Everyone, including car dealerships have had to close doors. What has the impact of this been on the automotive industry, specifically car dealerships? Are businesses quickly adapting their online business models and marketing tactics? Are car dealerships building new and creative ways of engaging with their customers online. Are car dealerships thinking about Automotive Digital Retailing even more than ever? I recently spoke to two successful car dealers (here's the link to the full show): Bobby Petkov (DP - MitMak Motors) and Cecilia Reis (DP - [...]

Market your dealership and put retail back into selling cars

Do you want to know how to effectively market your dealership? Recently AutoTrader revealed the latest iteration of the car industry report. The report outlines results from the analysis of vast amounts of demand, supply and pricing data. Using this data effectively can help you market your dealership. While new car sales data is one dimension. We asked ourselves, what's missing for car dealerships and OEMs to run more effective businesses? The answer is consumer attention, what can we learn from understanding the people that are voting with their wallet before they vote with their wallet. We want to know [...]

What is Automotive Digital Retailing?

Automotive digital retailing is using digital technologies to better connect digital showrooms with physical ones. It's also about seamlessly connecting online showrooms to physical in-showroom experiences. Reasons consumers like to shop online (particularly in automotive): Being able to shop 24/7 Comparison shop (particularly price) Saves time Convenience  The car dealership that employs automotive digital retailing strategies have higher gross profit margins. 3 car dealership strategies that enable automotive digital retailing Provide the consumer with as much information online about the car as possible Automotive digital retailing provides the car buying consumer with not only critical information but as much information [...]

2020-02-07T14:40:54+02:00February 6th, 2020|Automotive Digital Retailing|

The Rise of the e-Car Dealership

Would you agree with me that the internet has happened? If you’re starting to think of a digital strategy now, you're potentially late! You’ve got a lot of work to do as a car dealership. It doesn’t mean you can’t WIN because dealerships in South Africa are not doing this kind of thing at scale and with momentum yet. There’s still a lot of work to do. Let’s bust a few myths: Myth 1 - The offline and online experience in our automotive world is separate This concept is also known as Digital Retailing and it makes the online & [...]

Buying a car in the digital era: this is what has changed

Us humans are creatures of habit The way in which we do business might have changed over the years and new technology might have been introduced, but our buying behaviour hardly changed, especially when buying a car. But also in most other areas of our life. Things that we used to do offline, we’re now simply doing online. Consumers are slipping out of your finger tips due to anonymity Traditionally, the process of buying a car was exactly that: a process. The vast majority of car sales are still made in the traditional fashion. I call this fulfillment at the [...]