(Un)lock COVID-19 lockdown for car dealerships

Now that the country has officially been put on lockdown following the COVID-19 outbreak. Everyone, including car dealerships have had to close doors. What has the impact of this been on the automotive industry, specifically car dealerships? Are businesses quickly adapting their online business models and marketing tactics? Are car dealerships building new and creative ways of engaging with their customers online. Are car dealerships thinking about Automotive Digital Retailing even more than ever? I recently spoke to two successful car dealers (here's the link to the full show): Bobby Petkov (DP - MitMak Motors) and Cecilia Reis (DP - [...]

Market your dealership and put retail back into selling cars

Do you want to know how to effectively market your dealership? Recently AutoTrader revealed the latest iteration of the car industry report. The report outlines results from the analysis of vast amounts of demand, supply and pricing data. Using this data effectively can help you market your dealership. While new car sales data is one dimension. We asked ourselves, what's missing for car dealerships and OEMs to run more effective businesses? The answer is consumer attention, what can we learn from understanding the people that are voting with their wallet before they vote with their wallet. We want to know [...]

What is Automotive Digital Retailing?

Automotive digital retailing is using digital technologies to better connect digital showrooms with physical ones. It's also about seamlessly connecting online showrooms to physical in-showroom experiences. Reasons consumers like to shop online (particularly in automotive): Being able to shop 24/7 Comparison shop (particularly price) Saves time Convenience  The car dealership that employs automotive digital retailing strategies have higher gross profit margins. 3 car dealership strategies that enable automotive digital retailing Provide the consumer with as much information online about the car as possible Automotive digital retailing provides the car buying consumer with not only critical information but as much information [...]

2020-02-07T14:40:54+02:00February 6th, 2020|Automotive Digital Retailing|

The Rise of the e-Car Dealership

Would you agree with me that the internet has happened? If you’re starting to think of a digital strategy now, you're potentially late! You’ve got a lot of work to do as a car dealership. It doesn’t mean you can’t WIN because dealerships in South Africa are not doing this kind of thing at scale and with momentum yet. There’s still a lot of work to do. Let’s bust a few myths: Myth 1 - The offline and online experience in our automotive world is separate This concept is also known as Digital Retailing and it makes the online & [...]

Buying a car in the digital era: this is what has changed

Us humans are creatures of habit The way in which we do business might have changed over the years and new technology might have been introduced, but our buying behaviour hardly changed, especially when buying a car. But also in most other areas of our life. Things that we used to do offline, we’re now simply doing online. Consumers are slipping out of your finger tips due to anonymity Traditionally, the process of buying a car was exactly that: a process. The vast majority of car sales are still made in the traditional fashion. I call this fulfillment at the [...]

3 used car best practices, that new car dealers should adopt

Research seems to show that there is a key difference between new car and used car shoppers. New car buyers start looking for the best deal for a car they already know they want. While used car buyers are often initially more cautious about the car itself. Two of the biggest concerns are about the used car condition and mileage. These factors that often aren’t relevant to new car shoppers. In recent years, car dealers have done a much better job of meeting the needs of used car shoppers. This seems to be slightly less true for new car customers. [...]

Top 5 global automotive trends includes digital retailing

While on the hunt for the top 5 global automotive trends... This is what I came across. Most interesting of all is point 5 on digital retailing. If you think I’ve missed something or have a comment. Reach out to me on Linkedin, Twitter or FaceBook on these top 5 global automotive trends - looking forward to hearing from you!     Autonomous vehicles are closer than ever. Reading the latest automotive study by McKinsey, it was clearer than ever it won’t be long now until fully autonomous cars become a significant percentage of the market - up to 15% by 2030. If [...]

2019-02-20T11:28:52+02:00February 20th, 2019|Automotive Digital Retailing|

Technology & the car dealer relationship with car buying consumers

It’s no news: behaviour is changing amongst car buying consumers. Car buying consumers have quickly evolved from a purely offline experience to a record number of transactions being initiated online. Here are some thoughts on how to integrate these two worlds into your dealership. Good news. Technology can’t fully replace human interaction Although the majority of the car buying journey now happens online, it’s also true that customers are still looking for your professional knowledge and guidance. Digital retailing still isn't where it needs to be in South Africa. According to Econsultancy, even customers who are about to make a [...]

2019-02-13T13:10:05+02:00February 13th, 2019|Automotive Digital Retailing|