Discover the success of AutoTrader as an online marketplace
AutoTrader, a name that echoes through the South African automotive market, boasts a rich history dating back to the 1950s. Originating as a print...
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Category: Automotive Digital Retailing
Solving the Attribution Challenge in Online Automotive Marketplaces
The rise of online marketplaces has revolutionised the automotive industry, making it easier for both sellers and buyers to connect and transact. However, one...
Read Article ->Car live market data | AutoTrader Dealer Master Class
What type of business are you, a producer or platform business – this will help with identifying the type of data your business will...
Read Article ->E-commerce growth in the market today
E-commerce growth is becoming increasingly important in markets today and this includes e-commerce in the automotive industry. What is the definition of e-commerce within...
Read Article ->The revolution of electric cars in South Africa
The revolution of electric cars in South Africa is starting will contribute not only to our GDP through the automotive sector. But also to...
Read Article ->Car dealerships – the importance of data
Life as we know it has changed as a result of COVID-19. Car dealerships have begun to introduce new ways of selling, online. The...
Read Article ->Are car dealerships ready to adopt Automotive Digital Retailing?
There are three concepts that have started rearing their head even more whilst we’re in this pandemic within the automotive industry, transparency and anonymity,...
Read Article ->The future of car retailing in South Africa
Car retailing in South Africa as we know it has changed how we buy cars. I don’t have a crystal ball to tell you...
Read Article ->Abdullah Veraschia – DigiCars | Industry Spotlight
I caught up with the co-founder of DigiCars, Abdullah Veraschia. He has a fascinating story specifically behind the birth of DigiCars – a car...
Read Article ->From Car Buying to Electric Cars | AutoTrader exposes data
Car buying search behaviour has show a total of 401 million online searches for used cars (including electric cars) has took place last year...
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