Organisational structure has to change significantly as a company navigates its way through digital transformation. In AutoTrader SA's case, the transition from a successful print business into an online marketplace platform has meant that it is now orders of magnitude bigger online than it ever was in print. In the days of the magazine, AutoTrader [...]
Take a second and think about your car dealership brand, more specifically whether you've built your brand effectively over time. Think about whether you have kept your car dealership brand at the top of the car-buying consumer’s mind and how things have changed during the last couple of years. The basics of car dealership brand-building [...]
The recent increase in electricity prices as well as petrol prices begs the question. How much does it cost to charge electric cars compared to fueling petrol cars? These increases consisted of electricity tariffs going up by 9.61% and an increase in petrol price of 28 cents per litre in April 2022. I'm going to [...]
The revolution of electric cars in South Africa is starting will contribute not only to our GDP through the automotive sector. But also to our education sector as more and more demand rises for these electric cars. The automotive industry has enjoyed strong growth in vehicle manufacture and sales over the last decade, but all [...]
Volvo South Africa gave me the great opportunity to be one of the first in South Africa to drive the Volvo XC40 P8 Recharge full battery electric car. I had the Volvo XC40 Recharge for the weekend. 3 things I love about the Volvo XC40 P8 Recharge electric car 1 - Adaptive cruise control and [...]
Culture is the success and absolute failure of any business. Because It takes so long to show up in the results, businesses don't recognize that business culture is the key to their success or failure. I have found that business culture is the SOLE sustainable competitive advantage of any business. Business culture as a key [...]
Mike Mabasa and I had the opportunity to discuss the development of hybrid vs full battery electric vehicles in the market today. SA’s first hybrid vehicles Two specific OEMs (original equipment manufacturers) like Toyota and Mercedes, have manufactured some of the very first hybrid vehicles at scale in South Africa. Question is, with Toyota manufacturing [...]
Online marketplace platforms like AutoTrader SA as well as social networking platforms learn and focus from user interactions with the platform. For example: Spotify learns from the songs that you are listening to Google learns from all of your interactions. Clicks, time spent, search terms, etc. Facebook learns from what you watch, what you look [...]
The department of trade, industry and competition DTIC released a green paper for the advancement of new energy vehicles in South Africa. Essentially electric vehicles or electric cars. This is an integral part of the series of policy papers accompanying the 2021 budget for the department and serves as the first step into informing and [...]
Building a brand is long-term magic for your business. Businesses with the strongest brands within the online space will be the ones left standing in the long run. How to build your brand in the context of the consumer? Where do you start with building an online brand? Start with your car buying customer's context [...]
