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The importance of big data in the South African automotive industry

I recently had the opportunity to speak at the NAAMSA CEO Council on the importance of big data in the automotive industry. Also to bring CEOs of different OEMs (Original Equipment Manufacturers) up to speed with where AutoTrader SA thinks the market is.  If you have any influence/control over the direction of your business in its current environment. I would say that it's important to think about some of the topics mention in this post.  Autotrader SA is a corporate profit-seeking entity and an automotive company. We need to try and ensure that our automotive industry and economy in South [...]

2021-09-15T13:08:36+02:00September 16th, 2021|Automotive Data, Automotive Digital Marketing|

AutoTrader SA Mid-Year Car Industry Report

I'm proud to announce the launch of our 2021 AutoTrader SA Mid-Year Car Industry Report covering the period January to June 2021. This is the fastest we've ever released the car industry report after the end of a period. I'm very proud of the team - they have done a really stunning job on this report, By using AutoTrader SA ocean of data that we collect and compile on a daily basis. Following the recovery of a disrupted South African auto industry during the last year, auto businesses and everybody in our industry had to focus on paths towards a [...]