5 car dealership tips for a successful 2022
2021 has no doubt been a challenging year for your car dealership in our SA automotive industry. But, we can all agree that it...
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Tag: Digital Marketing
Understanding your business in the SA automotive industry
There are typically two types of businesses in the automotive industry: Producer businesses and Platform businesses Let’s talk about the first type of business...
Read Article ->Car buying in the South African automotive Industry
Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers. 1 –...
Read Article ->The importance of big data in the South African automotive industry
I recently had the opportunity to speak at the NAAMSA CEO Council on the importance of big data in the automotive industry. Also to...
Read Article ->Social media networks influence car buyers
Over the years I’ve come across car dealerships who believe that car sales occur on social media, is this true? Car buyers could buy...
Read Article ->Why SA car dealers need to embrace Digital Marketing
Many South African car dealers still swear by traditional means of advertising and marketing. Without discrediting the importance traditional marketing still has, I swear...
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