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Social media networks influence car buyers

Over the years I’ve come across car dealerships who believe that car sales occur on social media, is this true? Car buyers could buy cars on social media in some instances but I’m not convinced. What is social media? I believe there’s no such thing as social media – it’s a term that society has coined for various social platforms. They are just "platforms" on the internet that people go to consume different kinds of content. Just as Google is a search platform, YouTube is a platform too, like Facebook, Instagram, AutoTrader, etc. Social media are some words somebody made [...]

Why SA car dealers need to embrace Digital Marketing

Many South African car dealers still swear by traditional means of advertising and marketing. Without discrediting the importance traditional marketing still has, I swear by the power of all-things-digital. This is why I think dealers should also adopt digital marketing: Convenience and Wider Reach of digital marketing It not only helps to reach a more varied and broader audience but also brings in new customers. Digital marketing channels don’t only refer to mobile and social media, but websites, banner ads, and email also assist in reaching a larger part of the audience. This form of marketing allows the convenience of easy contact [...]

2018-08-12T17:27:40+02:00July 6th, 2018|Automotive Digital Marketing|