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Social media networks influence car buyers

Over the years I’ve come across car dealerships who believe that car sales occur on social media, is this true? Car buyers could buy cars on social media in some instances but I’m not convinced. What is social media? I believe there’s no such thing as social media – it’s a term that society has coined for various social platforms. They are just "platforms" on the internet that people go to consume different kinds of content. Just as Google is a search platform, YouTube is a platform too, like Facebook, Instagram, AutoTrader, etc. Social media are some words somebody made [...]

Impact of Covid-19 | Stephen Grootes – Newzroom Afrika

I had an interview on Newzroom Afrika with Stephen Grootes on how COVID-19 has impacted the automotive industry, particularly its effects on car buying trends in South Africa. South Africa is STILL buying cars One of the things that is evident in the data is that South African car buying consumers are STILL buying cars - with a bigger swing to used cars, causing the new car market to come under pressure. From the data on AutoTrader, we saw a -13% decline in used car sales year-on-year for the month of June 2020, coming out of a lockdown level five. [...]

2020-09-10T12:56:33+02:00September 10th, 2020|Consumer Car Shopping|

How the car buying consumer has changed

Gone are the days when consumers used to drive around from car dealership to car dealership looking for the best deal money can buy. Now car buying consumers do all of that at the click of a button via the internet. We need to acknowledge that car buying consumer behaviour has changed. Car buying is not as linear as it used to be in the physical world. Car buyers were subject to doing research offline as well as you had to purchase offline which was cumbersome. But what has disrupted all of this is the internet! The internet has caused [...]

2020-09-03T09:13:01+02:00September 3rd, 2020|Consumer Car Shopping, Pricing & Stocking|