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Monthly Archives: November 2018

AutoTrader SA Car of the Year finalists to be announced next Tuesday

2022-01-21T12:00:29+02:00

AutoTrader South African Car of the Year semi-finalist results are out!! Over 55,000 consumer votes in just 9 days! AutoTrader SA Car of the Year consumer voting is closed. A dedicated portal was set-up to allow the voting of the consumer toward the most prestigious car awards in South Africa. “We are extremely proud of [...]

AutoTrader SA Car of the Year finalists to be announced next Tuesday2022-01-21T12:00:29+02:00

Trust, Emotion & Risk Still at the Forefront of Consumer Car Shopping

2018-11-05T15:28:49+02:00

Trust, Emotion & Risk Are Still at the Forefront of Automotive Consumer Decision Making. You’ve probably heard me saying this over and over again!  People buy from people - TRUST. Essentially, the emotion and the risk in car buying remains the same as it always has been - even digital can’t change the way we’re [...]

Trust, Emotion & Risk Still at the Forefront of Consumer Car Shopping2018-11-05T15:28:49+02:00
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