If advert quality answers all consumer questions, leads go down and sales go up? Do you think Nike knows the source of its leads? No, but they know a lot about quality adverts. Car dealerships can get more car sales with quality car adverts. They are still selling a product, but it’s not that they [...]
What is your car dealership social media strategy? Have you ever spared a thought to understand how social media fits into the world of the car dealership? Lately, there has been a proliferation of SMMAs (Social Media Marketing Agencies) sprouting up in South Africa. Most of them merely charge a commission to place retail adverts [...]
Car pricing, demand and supply. Pricing for immediate demand and supply is happening in real time - there are no lags anymore, especially for car dealerships. We call this live market data. There is a constant push and pull that directly affects the price of a product i.e. the price of a car on your [...]
Automotive digital retailing is using digital technologies to better connect digital showrooms with physical ones. It's also about seamlessly connecting online showrooms to physical in-showroom experiences. Reasons consumers like to shop online (particularly in automotive): Being able to shop 24/7 Comparison shop (particularly price) Saves time Convenience The car dealership that employs automotive digital retailing [...]
