Transition to Transformation Let me share the AutoTrader digital transition and now digital transformation story with you... questions that, especially now with COVID-19, every business, including car dealerships are grappling with: How do I take my business more online? How do I "digitise" more of my businesses processes? There is a difference between digital transition [...]
The future opportunities of Automotive Digital Retailing for Car Dealerships has suddenly exploded. Many car dealerships have begun to focus on Automotive Digital Retailing as a priority in their businesses due to the pandemic and the advent of social distancing. Prior to the COVID-19 pandemic, the adoption of Automotive Digital Retailing by car dealerships was [...]
Buying cars, buying tyres or buying anything else in autos is similar in that the search initially begins online. Creating a car dealership brand using effective online marketing strategies has become more important than ever If we look at AutoTrader's past, the days of print, there were two competitive advantages, print and distribution. Facings on [...]
I don't care about the technology. And I don't care about the internet. As much as I care about customer attention. It doesn't matter where it is. Car dealerships who care about more car sales are doing this right. I have personally invested in multiple Amazon Alexa’s in my home, only because I feel that [...]
