Mike Mabasa and I had the opportunity to discuss the development of hybrid vs full battery electric vehicles in the market today. SA’s first hybrid vehicles Two specific OEMs (original equipment manufacturers) like Toyota and Mercedes, have manufactured some of the very first hybrid vehicles at scale in South Africa. Question is, with Toyota manufacturing [...]
Online marketplace platforms like AutoTrader SA as well as social networking platforms learn and focus from user interactions with the platform. For example: Spotify learns from the songs that you are listening to Google learns from all of your interactions. Clicks, time spent, search terms, etc. Facebook learns from what you watch, what you look [...]
The department of trade, industry and competition DTIC released a green paper for the advancement of new energy vehicles in South Africa. Essentially electric vehicles or electric cars. This is an integral part of the series of policy papers accompanying the 2021 budget for the department and serves as the first step into informing and [...]
Building a brand is long-term magic for your business. Businesses with the strongest brands within the online space will be the ones left standing in the long run. How to build your brand in the context of the consumer? Where do you start with building an online brand? Start with your car buying customer's context [...]
