5 Tips dealerships can use to win in today’s digital retail world We all know consumer buyer behaviour is changing. Your digital forecourt is more important than ever. But, as buyers spend more and more time online and less time in our physical forecourts I know some dealers are finding the change a struggle. [...]
The future of car buying is constantly evolving. With a possibility of your customer being able to complete much of the car buying process online. And having the new car delivered to them without stepping on to your car dealership floor. This means your car dealership needs to constantly evolve to ensure your digital advertising [...]
Many South African car dealers still swear by traditional means of advertising and marketing. Without discrediting the importance traditional marketing still has, I swear by the power of all-things-digital. This is why I think dealers should also adopt digital marketing: Convenience and Wider Reach of digital marketing It not only helps to reach a more varied and [...]
Following the market launch of the first BMW X2, and the new BMW X4, a new edition of the BMW X5 has been launched for the ‘year of the BMW X model’. The all-new fourth generation BMW X5 is longer, taller, wider and impresses with its wealth of innovations. It re-equips to continue fighting large [...]
Shelby South Africa announced this week that it will be taking orders for a limited amount of 2019 Ford Shelby F-150 trucks. The announcement mentioned that these will be arriving from the end of 2019 has been met with massive interest. The Shelby F-150s will have a right-hand drive (RHD) conversion and “represents a rare opportunity [...]
Automotive safety is of a bigger concern in European, American and German markets. Because of this, Global NCAP (New Car Assessment Programme) launched the 'Safer Choice' awards. This was done to encourage automakers in developing countries/markets to achieve the highest levels of safety performance for cars. The Safer Choice India Award was announced at the [...]
A Ferrari SP38 was unveiled a few days ago and spawns from the Ferrari One-Off programme. The unique project was commissioned by one of the Italian automaker’s most devoted customers. Who, aside from the apparent exquisite taste, remains a mystery. The Ferrari SP38 makes use of underpinnings (chassis and running gear) from the 488 GTB. [...]
Nissan South Africa has issued a safety recall on several local models due to a defect with the front Takata airbag inflators. This affects both the driver and passenger airbags. Nissan has been advertising their recall over social media and in local newspapers. The automaker said that customer safety has always been their first priority. [...]
In a perfect world, we wouldn’t have to worry about the threat of violence and shootings when out and about shopping, or going to work, or taking the kids to school, or travelling with public transport. We could go about our lives mindlessly and content. Unfortunately, we don't live in that picture-perfect world. So, for [...]
As technological innovations in cars have been advancing rapidly over recent years, we’ve been noticing how the car-buying behaviour is also changing. So, it comes as no surprise the need for radical and disruptive changes in vehicle sales. Now, one company, Lynk & Co is already looking ahead to transform the car industry. Before I [...]
