Research seems to show that there is a key difference between new car and used car shoppers. New car buyers start looking for the best deal for a car they already know they want. While used car buyers are often initially more cautious about the car itself. Two of the biggest concerns are about the [...]
The petrol price in 2019 hit with additional taxes. After the budget speach 2019. The petrol price was a candidate for taxes. Carbon tax Hitting motorists on 5 June 2019, adding 9 cents to a litre of petrol and 10 cents to a litre of diesel. The carbon tax won't be allocated specifically to making [...]
While on the hunt for the top 5 global automotive trends... This is what I came across. Most interesting of all is point 5 on digital retailing. If you think I’ve missed something or have a comment. Reach out to me on Linkedin, Twitter or FaceBook on these top 5 global automotive trends - looking forward to hearing [...]
EV infrastructure nay sayers need to take note Fuel companies together with strategic partners are positioning themselves to capture the EV charging station network in South Africa. This is not just talk. Partnerships plan on having nearly 200 EV charging stations installed by end March 2019. Growth is set to follow demand as the sales [...]
It’s no news: behaviour is changing amongst car buying consumers. Car buying consumers have quickly evolved from a purely offline experience to a record number of transactions being initiated online. Here are some thoughts on how to integrate these two worlds into your dealership. Good news. Technology can’t fully replace human interaction Although the majority [...]
Illegal street racing on South Africa's public roads has long been a problem Groups of racers organise themselves using mobile messaging applications. Thus, inform others in the group of the location and time of the illegal street racing. I remember when I was in my late teens and early twenties, friends talking about these illegal [...]
When was the last time you conducted a sanity check on what you think you offer as a dealership, against what your customers want? I’m not talking about your products - most car buying websites look the same these days, don’t you think? Here are a few quick thoughts that I hope will help you [...]
Isn’t it amazing just how much choice we have available to us now? On one hand it’s great - but lately, The car dealership, in fact most car dealerships struggles to manage the speed of this change. I’m talking about ‘time-served’ car dealers who know how to retail. Now many a car dealership struggle [...]
AutoTrader South African Car of the Year semi-finalist results are out!! Over 55,000 consumer votes in just 9 days! AutoTrader SA Car of the Year consumer voting is closed. A dedicated portal was set-up to allow the voting of the consumer toward the most prestigious car awards in South Africa. “We are extremely proud of [...]
Trust, Emotion & Risk Are Still at the Forefront of Automotive Consumer Decision Making. You’ve probably heard me saying this over and over again! People buy from people - TRUST. Essentially, the emotion and the risk in car buying remains the same as it always has been - even digital can’t change the way we’re [...]
