In a world of marketing and getting leads, especially the world of marketing cars, have you ever asked why consumers walk into your car dealership to buy a car and secondly how did they get there (to your dealership)? The sale of a car all starts somewhere, for most consumers, online! The car buying consumer [...]
Not enough is known by the South African consumer about the electric car or even the EV charging infrastructure. We are not as behind as we think we are. Investors in South Africa’s electric car future uYilo, (which means to create) is an organization that works with both private and public sectors to enable and [...]
Big data Big data has been a business opportunity in South Africa for decades. However, extracting and leveraging its full value is often a complex process. AutoTrader Car Industry Report fills the data gap. The South African motor industry The SA motor industry is being held back and historically crippled by unstructured and incomplete data. [...]
Successful car dealers know how to price cars to attract the right customers to ultimately make a profit. There are many pricing strategies and none of them are wrong. E.g. High or Low price strategies work provided you are transparent with the in-market-car-shopper. But, the ultimate way to get this right is by pricing cars [...]
Anyone working in the retail automotive industry, particularly in a car dealership, are aware of how fleeting dealership profitability can be. Especially in times of economic uncertainty. I’ve been speaking to many a car dealership all over the country in the past year. Even where revenue has grown and business has expanded steadily. Consensus seems [...]
Follow consumer attention Remember the times when having the best billboard, the largest inflatable gorilla, or the best selection of stock was enough to get the consumers attention and start them heading into your dealership? Remember when the marketplace was saturday mornings, as in-market-car-shoppers would walk the pavements. Visiting car dealership after car dealership. While [...]
5 Car shopping moments that matter and what it means for your car dealership Google’s latest Automotive Shopper Study is extremely insightful especially when it comes to understanding the modern in market car shopper, their buying behaviour and what it could mean for your car dealership. Since then, I’ve been giving a lot of thought [...]
On the face of it, as a car dealership, we’re tempted to think proving digital marketing ROI should be simple After all, technology has given us access to more performance metrics than ever before. In reality however, it is never as straightforward as we would hope. Marketing efforts can affect revenue in both direct and [...]
Us humans are creatures of habit The way in which we do business might have changed over the years and new technology might have been introduced, but our buying behaviour hardly changed, especially when buying a car. But also in most other areas of our life. Things that we used to do offline, we’re now [...]
Veltteri Bottas has taken the win in the first Formula 1 race of 2019 for Mercedes in Australia Having led the Formula 1 race from start to finish and pulled a gap of almost 21 seconds to second places Lewis Hamilton. No one can deny that Bottas is here to stay. Esteban Occon, reserve driver [...]
