Now that the country has officially been put on lockdown following the COVID-19 outbreak. Everyone, including car dealerships have had to close doors. What has the impact of this been on the automotive industry, specifically car dealerships? Are businesses quickly adapting their online business models and marketing tactics? Are car dealerships building new and creative [...]
Who would agree with me that it’s tough in our economy? Though in this tough economy, without the car buying consumer, we can't sell all the wonderful things that we make or secure a strong car dealer digital presence in SA. Let me try and push the boundaries a little & give you some insights [...]
Do you want to know how to effectively market your dealership? Recently AutoTrader revealed the latest iteration of the car industry report. The report outlines results from the analysis of vast amounts of demand, supply and pricing data. Using this data effectively can help you market your dealership. While new car sales data is one [...]
More South Africans are shopping for used cars than ever before Besides the brand new Retail Price Index (RPI) revealed. The latest AutoTrader Car Industry Report, covering the period 1 July to 31 December 2019, reveals some fascinating insights into South African automotive industry – not least of which is the fact that consumers really [...]
If advert quality answers all consumer questions, leads go down and sales go up? Do you think Nike knows the source of its leads? No, but they know a lot about quality adverts. Car dealerships can get more car sales with quality car adverts. They are still selling a product, but it’s not that they [...]
What is your car dealership social media strategy? Have you ever spared a thought to understand how social media fits into the world of the car dealership? Lately, there has been a proliferation of SMMAs (Social Media Marketing Agencies) sprouting up in South Africa. Most of them merely charge a commission to place retail adverts [...]
Car pricing, demand and supply. Pricing for immediate demand and supply is happening in real time - there are no lags anymore, especially for car dealerships. We call this live market data. There is a constant push and pull that directly affects the price of a product i.e. the price of a car on your [...]
Automotive digital retailing is using digital technologies to better connect digital showrooms with physical ones. It's also about seamlessly connecting online showrooms to physical in-showroom experiences. Reasons consumers like to shop online (particularly in automotive): Being able to shop 24/7 Comparison shop (particularly price) Saves time Convenience The car dealership that employs automotive digital retailing [...]
Would you agree with me that the internet has happened? If you’re starting to think of a digital strategy now, you're potentially late! You’ve got a lot of work to do as a car dealership. It doesn’t mean you can’t WIN because dealerships in South Africa are not doing this kind of thing at scale [...]
Elon Musks Tesla has reached an astounding valuation of $100 billion after the electric car makers share price surged past $591.78 yesterday morning. This is the first time in history that a car maker has reached these heights in value. General Motors and Ford In fact, Tesla is now worth more than General Motors and [...]
