Over the years I’ve come across car dealerships who believe that car sales occur on social media, is this true? Car buyers could buy cars on social media in some instances but I’m not convinced. What is social media? I believe there’s no such thing as social media – it’s a term that society has [...]
The future opportunities of Automotive Digital Retailing for Car Dealerships has suddenly exploded. Many car dealerships have begun to focus on Automotive Digital Retailing as a priority in their businesses due to the pandemic and the advent of social distancing. Prior to the COVID-19 pandemic, the adoption of Automotive Digital Retailing by car dealerships was [...]
AutoTrader has just released the next iteration of their Car Industry Bi-Annual Report, exposing search demand and supply data on cars for sale. The report covers the period 1 July to 31 December 2019, and one of the reasons we did that was because we realised that there is a big piece of market data [...]
If advert quality answers all consumer questions, leads go down and sales go up? Do you think Nike knows the source of its leads? No, but they know a lot about quality adverts. Car dealerships can get more car sales with quality car adverts. They are still selling a product, but it’s not that they [...]
In a world of marketing and getting leads, especially the world of marketing cars, have you ever asked why consumers walk into your car dealership to buy a car and secondly how did they get there (to your dealership)? The sale of a car all starts somewhere, for most consumers, online! The car buying consumer [...]
The future of car buying is constantly evolving. With a possibility of your customer being able to complete much of the car buying process online. And having the new car delivered to them without stepping on to your car dealership floor. This means your car dealership needs to constantly evolve to ensure your digital advertising [...]
In a perfect world, we wouldn’t have to worry about the threat of violence and shootings when out and about shopping, or going to work, or taking the kids to school, or travelling with public transport. We could go about our lives mindlessly and content. Unfortunately, we don't live in that picture-perfect world. So, for [...]
