Social media networks influence car buyers

Over the years I’ve come across car dealerships who believe that car sales occur on social media, is this true? Car buyers could buy cars on social media in some instances but I’m not convinced. What is social media? I believe there’s no such thing as social media – it’s a term that society has coined for various social platforms. They are just "platforms" on the internet that people go to consume different kinds of content. Just as Google is a search platform, YouTube is a platform too, like Facebook, Instagram, AutoTrader, etc. Social media are some words somebody made [...]

Future of Car Dealerships with Automotive Digital Retailing

The future opportunities of Automotive Digital Retailing for Car Dealerships has suddenly exploded. Many car dealerships have begun to focus on Automotive Digital Retailing as a priority in their businesses due to the pandemic and the advent of social distancing. Prior to the COVID-19 pandemic, the  adoption of Automotive Digital Retailing by car dealerships was slow to say the least. I was overseas for a while at the beginning of the year. Part of my trip included a quick stopover in the UK where I had the opportunity of being a guest on an automotive podcast called The Armchair Show. [...]

AutoTrader exposes data on cars for sale

AutoTrader has just released the next iteration of their Car Industry Bi-Annual Report, exposing search demand and supply data on cars for sale. The report covers the period 1 July to 31 December 2019, and one of the reasons we did that was because we realised that there is a big piece of market data missing. AutoTrader has exposed the data covers on live statistics, valuation data, price data and demand & supply data. This way car dealers and OEM car manufacturers can make more data driven and informed decisions. When speaking to Simonne Dahl (General Sales Manager, BMW Paarlberg) [...]

How important are quality car adverts?

If advert quality answers all consumer questions, leads go down and sales go up? Do you think Nike knows the source of its leads? No, but they know a lot about quality adverts. Car dealerships can get more car sales with quality car adverts. They are still selling a product, but it’s not that they don’t care about it, it's just that they have marketed and advertised to where the consumer attention is, answered all the consumers questions online and in turn that consumer attention turns to sales for Nike. So in a world of marketing to where the consumer [...]

Is your car dealership fixated solely on e leads in 2020…seriously?

In a world of marketing and getting leads, especially the world of marketing cars, have you ever asked why consumers walk into your car dealership to buy a car and secondly how did they get there (to your dealership)? The sale of a car all starts somewhere, for most consumers, online! The car buying consumer already knows a lot more about the car before they even see your advert. The question is how do you get them to choose you over your competitors? Consumer Attention By leveraging consumer attention, but the more important thing is how does your car dealership [...]

3 Ways for your car dealership to stand out online

The future of car buying is constantly evolving. With a possibility of your customer being able to complete much of the car buying process online. And having the new car delivered to them without stepping on to your car dealership floor. This means your car dealership needs to constantly evolve to ensure your digital advertising acts as an influencing medium for car shoppers to choose you. Here are 3 tips to help you stand out online: 1. Take quality photos of your car dealership stock Presentation is everything. A well-lit, professionally taken image can mean the difference between a customer [...]

2020-01-26T11:12:29+02:00August 10th, 2018|Classified Advertising|