In today's market, customer experience is critical. A recent statement by Neale Hill, President of Ford Motor Company Africa, emphasised that customers don't differentiate between the dealer and the manufacturer when talking about their experience. This impacts how dealers and OEMs position their offerings to customers. Problem-solving One of the key focus areas should be [...]
The first and highly anticipated AutoTrader Hybrid Car Buyers Report has officially been released in partnership with Smarter Mobility. The report provides valuable insights into the current trends, opportunities and challenges in the hybrid market. It also sheds light on the role of hybrid technology in shaping the future of sustainable mobility. Hybrid cars play [...]
In a recent interview with Gareth Edwards from the eNCA Drive, we spoke about what the 2022 new and used car landscape looked like for the automotive industry in South Africa. We also cast our eye on the future trends of 2023 based on the data from AutoTrader. New and used car market shifts AutoTrader [...]
AutoTrader SA has done extensive studies on consumer demand and supply over the last couple of years. And found that there is one thing that comes up consistently and that is consumers want more and more transparency from both buyers and sellers on marketplaces. A competitive advantage for car dealers is to make the car [...]
What are the considerations when buying your child their first car? When buying your child their first car there are a number of decisions that you will need to consider before buying the car. These decisions are impacted by: the price of the car, the make and model of the car, the safety of the [...]
E-commerce growth is becoming increasingly important in markets today and this includes e-commerce in the automotive industry. What is the definition of e-commerce within the automotive world? Buying a car online has happened in very small pockets around the world which is not a market norm. Just as AutoTrader produced a magazine and went through [...]
There are typically two types of businesses in the automotive industry: Producer businesses and Platform businesses Let's talk about the first type of business in our data world, the producer business. This kind of business produces a product (e.g. cars). Value creation in this type of business typically comes from inside the business. The second [...]
Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers. 1 - Leverage the bottom end of the funnel 2 - Build a brand How do you leverage the bottom end of the car buying funnel? Key factors to consider that will assist [...]
We recently launched the AutoTrader SA Car Dealer Awards. These awards are not like the regular awards that you see every other week. But, there is a twist, unlike regular awards, there are no deadlines to nominate. Why should there be a cutoff in recognizing positivity? I caught up with AutoTrader SA’s Marketing Director, Angelique [...]
The South African automotive industry buying cycle relies on leading/lagging indicators. Every report AutoTrader SA has published gives car buyers and sellers data on consumer consideration, consumer demand, and consumer intent which answer car buyer questions like: Is now a good time to buy a used car in 2021? Buying a used car in 2021 [...]
