The Importance of Customer Experience | The AutoBiography
In today’s market, customer experience is critical. A recent statement by Neale Hill, President of Ford Motor Company Africa, emphasised that customers don’t differentiate...
Read Article ->Archive
Category: Consumer Car Shopping
AutoTrader Hybrid Car Buyers Report – Driving the Future of Sustainable Mobility
The first and highly anticipated AutoTrader Hybrid Car Buyers Report has officially been released in partnership with Smarter Mobility. The report provides valuable insights...
Read Article ->Chinese manufacturers impact on the used car market | eNCA Drive
In a recent interview with Gareth Edwards from the eNCA Drive, we spoke about what the 2022 new and used car landscape looked like...
Read Article ->Car buying and selling transparency | AutoTrader Dealer Master Class
AutoTrader SA has done extensive studies on consumer demand and supply over the last couple of years. And found that there is one thing...
Read Article ->Donations tax for cars
What are the considerations when buying your child their first car? When buying your child their first car there are a number of decisions...
Read Article ->E-commerce growth in the market today
E-commerce growth is becoming increasingly important in markets today and this includes e-commerce in the automotive industry. What is the definition of e-commerce within...
Read Article ->Understanding your business in the SA automotive industry
There are typically two types of businesses in the automotive industry: Producer businesses and Platform businesses Let’s talk about the first type of business...
Read Article ->Car buying in the South African automotive Industry
Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers. 1 –...
Read Article ->AutoTrader SA automotive industry Car Dealer Awards
We recently launched the AutoTrader SA Car Dealer Awards. These awards are not like the regular awards that you see every other week. But,...
Read Article ->South African automotive industry buying cycle
The South African automotive industry buying cycle relies on leading/lagging indicators. Every report AutoTrader SA has published gives car buyers and sellers data on...
Read Article ->