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100 days of lockdown | Keo Hlope – Newzroom Afrika

I recently had an interview with Keo Hlope from Newzroom Africa. We discussed the effect of the first 100 days of lockdown on the automotive industry, used car sales, trends and insights. As car dealerships started to open their doors to car buyers, they’ve been cautious about operating under the new normal. Car dealerships have embraced the fact that all cars have to be sanitized before and after the test drive, they've complied and put in place solid PPE requirements. Car dealerships are signing registers, taking temperatures, wearing masks and staff have been trained. I visited a few already and [...]

AutoTrader South Africa – The Story

Transition to Transformation Let me share the AutoTrader digital transition and now digital transformation story with you... questions that, especially now with COVID-19, every business, including car dealerships are grappling with: How do I take my business more online? How do I "digitise" more of my businesses processes? There is a difference between digital transition and digital transformation. AutoTrader first had to go through a digital and print to online transition. Then, once that had occurred, from 2017 we begun our digital transformation, using data that the online transition and digitisation enabled. Let me explain: A digital transition is  the [...]

2020-06-25T11:57:03+02:00June 25th, 2020|Consumer Car Shopping, Pricing & Stocking|

Branding and car dealership marketing

Buying cars, buying tyres or buying anything else in autos is similar in that the search initially begins online. Creating a car dealership brand using effective online marketing strategies has become more important than ever If we look at AutoTrader's past, the days of print, there were two competitive advantages, print and distribution. Facings on the retail shelf also drove the brand into the mind of the consumer, we didn't have to market much outside of this. But, there was one inherent problem, we couldn't reach scale. The magazine that we printed could only publish around 10,000 cars for sale. [...]

Putting retail back into car sales for car dealerships

I don't care about the technology. And I don't care about the internet. As much as I care about customer attention. It doesn't matter where it is. Car dealerships who care about more car sales are doing this right. I have personally invested in multiple Amazon Alexa’s in my home, only because I feel that consumer attention in the next 10 years is going to be on voice. You can ask Amazon Alexa or Google Home anything and you’ll get a response immediately. Eventually we will be able to buy almost anything online using voice, including cars sales from car [...]

Car sales with Automotive Digital Retailing

Let’s start by defining what car sales with Automotive Digital Retailing is for car dealerships? I like to define Automotive Digital Retailing as: Using digital technologies to better connect digital showrooms with physical ones. Or seamlessly connecting online showrooms to physical in-showroom experiences for car buying consumers. What I’ve noticed in our auto industry is that car dealerships have been employing some Automotive Digital Retailing strategies without even knowing or thinking about it. Especially now that we are in lockdown. Global research shows that 74% of car buying consumers want a more seamless experience that between online research and the [...]

Lockdown finally (un)locked for car dealerships

Car Dealerships can finally trade. The Government published a Gazette late last night set out the "specific directions" that car dealerships were eagerly awaiting for regarding car sales during alert Level 4 of the Covid-19 lockdown. What are car dealerships allowed to do: Car dealers are now allowed to sell both new and used cars. Original equipment manufacturers (OEMs) and importers can wholesale new and used cars. Cars may also be imported and exported. Trade in, car lease schemes and the wholesale trading of used cars are also allowed. What are the 3 phases to get car dealerships to 100% [...]

2020-05-14T21:15:10+02:00May 14th, 2020|Consumer Car Shopping|

How to bring the car trade in back to car dealerships

One of the ways car dealerships buy a car from consumers is as a trade in. The trade in has become more important to car sales, now more than ever before. And there are some car dealerships that are getting their hands on the trade in and some who are losing their grip on the trade in. There are a few factors that car dealerships can start thinking about, like making sure they price their cars to market, efficiently manage stock age, track and respond to high demand makes and models in their areas. The internet has disrupted everything, even [...]

Car Dealership Lockdown – Level 4 Specific Directions

Car Dealership enquiries rise more than 150% as consumers anticipate their opening. Various industry bodies, including car dealership bodies, made representations for inclusion in “specific directions”. The submissions support a phased approach to the opening of car dealerships in South Africa. It is in the best interest of the South African consumer as well as the car dealership that: ALL vehicle dealerships, both independent and franchise, should be allowed to trade under level 4, and that the “specific directions” be communicated as a matter of urgency so that dealerships be allowed to open their doors. VEHICLE SALES UNDER SPECIFIC DIRECTIONS [...]

2020-05-05T13:09:46+02:00May 5th, 2020|Consumer Car Shopping|

Level 4 Lockdown & Car Dealerships

Why should car dealership automotive retail be open under level 4 lockdown? Currently, level 4 lockdown does not allow automotive retail sales (motor vehicle sales through car dealerships). Car dealerships sales are currently classified under level 3. Automotive manufacture is not sustainable without car dealership retail If OEM's open up plants and begin assembling cars without retail sales outlets being open in the form of car dealerships under COVID-19 social distancing. A build-up of supply in not being able to get vehicles to the consumer will result in parking lots of cars standing. OEM manufacturers would surely not invest capital [...]

2020-04-28T13:30:45+02:00April 27th, 2020|Consumer Car Shopping|

AutoTrader exposes data on cars for sale

AutoTrader has just released the next iteration of their Car Industry Bi-Annual Report, exposing search demand and supply data on cars for sale. The report covers the period 1 July to 31 December 2019, and one of the reasons we did that was because we realised that there is a big piece of market data missing. AutoTrader has exposed the data covers on live statistics, valuation data, price data and demand & supply data. This way car dealers and OEM car manufacturers can make more data driven and informed decisions. When speaking to Simonne Dahl (General Sales Manager, BMW Paarlberg) [...]