5 Moments that matter most to your car dealership

5 Car shopping moments that matter and what it means for your car dealership Google’s latest Automotive Shopper Study is extremely insightful especially when it comes to understanding the modern in market car shopper, their buying behaviour and what it could mean for your car dealership. Since then, I’ve been giving a lot of thought to what Google terms “moments that matter”. What are the moments that matter to your car dealership in South Africa “Which car is best?” moment. It’s early days and your potential customers are still unsure about which brand to purchase. Yes, capturing these website visits [...]

2019-05-30T12:03:25+02:00May 30th, 2019|Consumer Car Shopping|

Buying a car in the digital era: this is what has changed

Us humans are creatures of habit The way in which we do business might have changed over the years and new technology might have been introduced, but our buying behaviour hardly changed, especially when buying a car. But also in most other areas of our life. Things that we used to do offline, we’re now simply doing online. Consumers are slipping out of your finger tips due to anonymity Traditionally, the process of buying a car was exactly that: a process. The vast majority of car sales are still made in the traditional fashion. I call this fulfillment at the [...]

2019-03-27T22:53:06+02:00March 27th, 2019|Consumer Car Shopping, Digital Retailing|

Trust, Emotion & Risk Still at the Forefront of Consumer Car Shopping

Trust, Emotion & Risk Are Still at the Forefront of Automotive Consumer Decision Making. You’ve probably heard me saying this over and over again!  People buy from people - TRUST. Essentially, the emotion and the risk in car buying remains the same as it always has been - even digital can’t change the way we’re hardwired to think! If you only take one thing away from this article today - this is it: Minimise buyer risk and maximize emotion. Evaluate your website like a pro: Get family and friends that you trust to give you honest opinion to evaluate your [...]

2018-11-05T15:28:49+02:00November 5th, 2018|Consumer Car Shopping|