I was recently given the opportunity to be part of the first Thought Leadership Roundtable discussion held by naamsa. This was on how we stimulate demand for New Energy Vehicles (NEVs) in SA as the automotive industry. Personally, I have witnessed how technology has changed the automotive industry. From internal combustion engines to electric vehicles, [...]
E-commerce growth is becoming increasingly important in markets today and this includes e-commerce in the automotive industry. What is the definition of e-commerce within the automotive world? Buying a car online has happened in very small pockets around the world which is not a market norm. Just as AutoTrader produced a magazine and went through [...]
Online marketplace platforms like AutoTrader SA as well as social networking platforms learn and focus from user interactions with the platform. For example: Spotify learns from the songs that you are listening to Google learns from all of your interactions. Clicks, time spent, search terms, etc. Facebook learns from what you watch, what you look [...]
There are typically two types of businesses in the automotive industry: Producer businesses and Platform businesses Let's talk about the first type of business in our data world, the producer business. This kind of business produces a product (e.g. cars). Value creation in this type of business typically comes from inside the business. The second [...]
I'm going to give you 5 key trends of digital transformation and some of the secret sauce from AutoTrader, which may be applicable to your business. Understand the effects of the internet To understand them, we have to first understand the journey of the internet. While we have 38 million internet users in South Africa, [...]
