Putting retail back into car sales for car dealerships
I don’t care about the technology. And I don’t care about the internet. As much as I care about customer attention. It doesn’t matter...
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Category: Technology & AI
Technology changes how work gets done; leadership determines how people learn and adapt alongside it. Explore George Mienie’s perspective on business transformation, industrial innovation and the questions AI raises for operating teams. Begin with a visit to Volkswagen’s Kariega plant, explore digital transformation, and read current notes on AI and developing judgement. This is a growing collection, with historical context kept distinct from current commentary. For the current leadership question, read how junior people build judgement when AI does the first draft. Explore the leadership collection for the wider context of developing people.
Car sales with Automotive Digital Retailing
Let’s start by defining what car sales with Automotive Digital Retailing is for car dealerships? I like to define Automotive Digital Retailing as: Using...
Read Article ->How to bring the car trade in back to car dealerships
One of the ways car dealerships buy a car from consumers is as a trade in. The trade in has become more important to...
Read Article ->The car dealer can still secure a strong digital presence in SA
Who would agree with me that it’s tough in our economy? Though in this tough economy, without the car buying consumer, we can’t sell...
Read Article ->Market your dealership and put retail back into selling cars
Do you want to know how to effectively market your dealership? Recently AutoTrader revealed the latest iteration of the car industry report. The report...
Read Article ->How important are quality car adverts?
If advert quality answers all consumer questions, leads go down and sales go up? Do you think Nike knows the source of its leads?...
Read Article ->Understanding Car Dealership social media
What is your car dealership social media strategy? Have you ever spared a thought to understand how social media fits into the world of...
Read Article ->The Car Dealership needs to have a “mind-shift”
Car pricing, demand and supply. Pricing for immediate demand and supply is happening in real time – there are no lags anymore, especially for...
Read Article ->What is Automotive Digital Retailing?
Automotive digital retailing is using digital technologies to better connect digital showrooms with physical ones. It’s also about seamlessly connecting online showrooms to physical...
Read Article ->The Rise of the e-Car Dealership
Would you agree with me that the internet has happened? If you’re starting to think of a digital strategy now, you’re potentially late! You’ve...
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