Is your car dealership fixated solely on e leads in 2020…seriously?
In a world of marketing and getting leads, especially the world of marketing cars, have you ever asked why consumers walk into your car...
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Category: Technology & AI
Technology changes how work gets done; leadership determines how people learn and adapt alongside it. Explore George Mienie’s perspective on business transformation, industrial innovation and the questions AI raises for operating teams. Begin with a visit to Volkswagen’s Kariega plant, explore digital transformation, and read current notes on AI and developing judgement. This is a growing collection, with historical context kept distinct from current commentary. For the current leadership question, read how junior people build judgement when AI does the first draft. Explore the leadership collection for the wider context of developing people.
Buying a car in the digital era: this is what has changed
Us humans are creatures of habit The way in which we do business might have changed over the years and new technology might have...
Read Article ->Top 5 global automotive trends includes digital retailing
While on the hunt for the top 5 global automotive trends… This is what I came across. Most interesting of all is point 5...
Read Article ->Technology & the car dealer relationship with car buying consumers
It’s no news: behaviour is changing amongst car buying consumers. Car buying consumers have quickly evolved from a purely offline experience to a record...
Read Article ->Your dealership website: why should I choose you?
When was the last time you conducted a sanity check on what you think you offer as a dealership, against what your customers want?...
Read Article ->Be Clear. Be Precise. Be Transparent.
Isn’t it amazing just how much choice we have available to us now? On one hand it’s great – but lately, The car dealership,...
Read Article ->5 Tips to win in today’s digital world
5 Tips dealerships can use to win in today’s digital retail world We all know consumer buyer behaviour is changing. Your digital forecourt is...
Read Article ->3 Ways for your car dealership to stand out online
The future of car buying is constantly evolving. With a possibility of your customer being able to complete much of the car buying process...
Read Article ->Why SA car dealers need to embrace Digital Marketing
Many South African car dealers still swear by traditional means of advertising and marketing. Without discrediting the importance traditional marketing still has, I swear...
Read Article ->Global NCAP introduces ‘Safer Choice Africa’ Award
Automotive safety is of a bigger concern in European, American and German markets. Because of this, Global NCAP (New Car Assessment Programme) launched the...
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