What car searches reveal about the buying journey
Searches are a leading indicator of consumer demand. Follow CAV, enquiries and used-car sales to understand the gap between what buyers explore and choose.
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Writing
Notes on building durable businesses, leadership cultures, technology, AI, and the operating choices that shape markets.
Ford’s billion investment in SA’s auto industry
In 2019, Ford Motor Company made a significant investment of $1 billion in South Africa, translating to R16.2 billion. This investment significantly boosts confidence...
Read Article ->KIA CEO Spotlights Illegal Used Car Imports in SA
As the CEO of AutoTrader, I constantly strive to stay ahead of the curve when it comes to the automotive industry. Recently, I had...
Read Article ->Accelerating into the Future | 2023 AutoTrader Annual Industry Report
The automotive industry, both in South Africa and globally, is rapidly evolving. With a strong focus on decarbonisation and enhancing customer experiences, we are...
Read Article ->Volkswagen’s Kariega Plant: A 70-Year Legacy Challenging the Status Quo
I had the exclusive opportunity to visit Volkswagen’s Kariega assembly plant in South Africa in 2023. During my visit, I sat down with Ulrich...
Read Article ->South Africa’s Best-Selling Cars of 2023 | Newzroom Afrika
The South African automotive industry has shown remarkable resilience in 2023, and I recently shared these insights on Newzroom Afrika. Despite a fragile economy...
Read Article ->2024 Car Ownership Trends in South Africa | Newzroom Afrika
As we approach 2024, the landscape of car ownership in South Africa is undergoing a significant transformation. The National Association of Automobile Manufacturers’ recent...
Read Article ->A Journey Inside VW South Africa’s Powerhouse | Kariega Plant
Embarking on a journey into the beating heart of Volkswagen’s automotive excellence was more than just a tour; it was an immersive experience unravelling...
Read Article ->Factors Impacting South Africa’s Auto Industry
Having recently spoken on CGTN Africa News, we delved into the factors causing a slowdown in South Africa’s auto industry. We examine how these...
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