2021 has no doubt been a challenging year for your car dealership in our SA automotive industry. But, we can all agree that it was better than 2020. We've proven that no matter what gets thrown at us and the SA automotive industry, we will soldier on together. The question we ask ourselves now is [...]
6 Topics covered by the AutoTrader SA 2021 Electric Vehicle (EV) Buyers Survey, seeking to provide answers to questions about Electric Vehicles consumers are too afraid to ask. What the penetration of Electric Vehicles is in South Africa. General consumer sentiment about Electric Vehicles. What consumers expect from Electric Vehicles. Consumer intentions when it comes [...]
Living with an electric car grows electric mobility and is very possible in South Africa today, but a few things need to change. However, it does make for a steeper adoption curve of the electric car, the longer we wait. The longer we wait the more our ICE (Internal combustion engine) vehicle fleet in South [...]
Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers. 1 - Leverage the bottom end of the funnel 2 - Build a brand How do you leverage the bottom end of the car buying funnel? Key factors to consider that will assist [...]
We recently launched the AutoTrader SA Car Dealer Awards. These awards are not like the regular awards that you see every other week. But, there is a twist, unlike regular awards, there are no deadlines to nominate. Why should there be a cutoff in recognizing positivity? I caught up with AutoTrader SA’s Marketing Director, Angelique [...]
The South African automotive industry buying cycle relies on leading/lagging indicators. Every report AutoTrader SA has published gives car buyers and sellers data on consumer consideration, consumer demand, and consumer intent which answer car buyer questions like: Is now a good time to buy a used car in 2021? Buying a used car in 2021 [...]
The AutoTrader SA Mid-Year Car Industry Report includes a brand new electric car (EV) data statistics section. What types of electric vehicles are available in South Africa? Below are the 5 electric cars available in South Africa: BMW i3 Porsche Taycan Jaguar I-Pace Mini Cooper SE Nissan Leaf (discontinued) The Nissan Leaf is unfortunately no [...]
