AutoTrader SA has done extensive studies on consumer demand and supply over the last couple of years. And found that there is one thing that comes up consistently and that is consumers want more and more transparency from both buyers and sellers on marketplaces. A competitive advantage for car dealers is to make the car [...]
Trust in your business should be a key objective and if it isn't it can affect all your business stakeholders. The definition of trust in the Oxford dictionary is a firm belief in the reliability, truth, or ability of someone or something. Why is trust important for the car-buying consumer? In terms of the consumer, [...]
What are the considerations when buying your child their first car? When buying your child their first car there are a number of decisions that you will need to consider before buying the car. These decisions are impacted by: the price of the car, the make and model of the car, the safety of the [...]
E-commerce growth is becoming increasingly important in markets today and this includes e-commerce in the automotive industry. What is the definition of e-commerce within the automotive world? Buying a car online has happened in very small pockets around the world which is not a market norm. Just as AutoTrader produced a magazine and went through [...]
Take a second and think about your car dealership brand, more specifically whether you've built your brand effectively over time. Think about whether you have kept your car dealership brand at the top of the car-buying consumer’s mind and how things have changed during the last couple of years. The basics of car dealership brand-building [...]
The recent increase in electricity prices as well as petrol prices begs the question. How much does it cost to charge electric cars compared to fueling petrol cars? These increases consisted of electricity tariffs going up by 9.61% and an increase in petrol price of 28 cents per litre in April 2022. I'm going to [...]
Volvo South Africa gave me the great opportunity to be one of the first in South Africa to drive the Volvo XC40 P8 Recharge full battery electric car. I had the Volvo XC40 Recharge for the weekend. 3 things I love about the Volvo XC40 P8 Recharge electric car 1 - Adaptive cruise control and [...]
Culture is the success and absolute failure of any business. Because It takes so long to show up in the results, businesses don't recognize that business culture is the key to their success or failure. I have found that business culture is the SOLE sustainable competitive advantage of any business. Business culture as a key [...]
Mike Mabasa and I had the opportunity to discuss the development of hybrid vs full battery electric vehicles in the market today. SA’s first hybrid vehicles Two specific OEMs (original equipment manufacturers) like Toyota and Mercedes, have manufactured some of the very first hybrid vehicles at scale in South Africa. Question is, with Toyota manufacturing [...]
Online marketplace platforms like AutoTrader SA as well as social networking platforms learn and focus from user interactions with the platform. For example: Spotify learns from the songs that you are listening to Google learns from all of your interactions. Clicks, time spent, search terms, etc. Facebook learns from what you watch, what you look [...]
