Discover the success of AutoTrader as an online marketplace
AutoTrader, a name that echoes through the South African automotive market, boasts a rich history dating back to the 1950s. Originating as a print...
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Tag: Brand
The Importance of Customer Experience | The AutoBiography
In today’s market, customer experience is critical. A recent statement by Neale Hill, President of Ford Motor Company Africa, emphasised that customers don’t differentiate...
Read Article ->Lessons from the humble CEO of KIA South Africa Gary Scott | The AutoBiography
In the realm of the automotive industry, there are exceptional individuals who rise above the rest, driving innovation, success, and brand loyalty. One such...
Read Article ->Volkswagen South Africa Chair, Reveals Secrets to Success with Multicultural Teams
As the Chair of Volkswagen South Africa, Martina tells us that she is constantly reminded that leadership is more than just managing day-to-day operations....
Read Article ->The Hidden Talents of Audi South Africa’s CEO | The AutoBiography
Sascha Sauer, the esteemed CEO of Audi South Africa, is widely recognized for his exceptional achievements and leadership skills in the business world. However,...
Read Article ->The Future of Buying Electric Vehicles | Will Dealerships Remain Relevant?
As electric vehicles continue to gain popularity, the question of how consumers will buy them is becoming increasingly relevant. Dealerships are here to stay...
Read Article ->Lessons in Leadership and Life by Andrew Kirby | The AutoBiography
Andrew Kirby’s successful career in the automotive industry was shaped by a good foundation in academics and sports which he excelled at throughout his...
Read Article ->The Lasting Impact of the Pandemic on Work Culture
The pandemic has caused widespread disruption and has forced many organisations to change the way they operate. In this blog post, we will explore...
Read Article ->Importance of trust in your business
Trust in your business should be a key objective and if it isn’t it can affect all your business stakeholders. The definition of trust...
Read Article ->Car Dealership Brand Building | Mit Mak Motors
Take a second and think about your car dealership brand, more specifically whether you’ve built your brand effectively over time. Think about whether you...
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