I had the exclusive opportunity to visit Volkswagen's Kariega assembly plant in South Africa in 2023. During my visit, I sat down with Ulrich Schwabe, Director of Production at the plant, to delve into the rich history and technological advancements that have shaped this automotive powerhouse. Unveiling Decades of Heritage What is the history of [...]
As the CEO of AutoTrader SA, being a leader means more than just managing a team or making strategic decisions. It means personifying our brand's essence and love for our work. In today's fast-paced business world, losing sight of the values that define your brand can be easy. However, as a leader, you must keep [...]
The South African automotive industry has shown remarkable resilience in 2023, and I recently shared these insights on Newzroom Afrika. Despite a fragile economy and the burden of constant interest rate hikes, South Africans' love affair with cars has not waned. In 2023, the market data painted a clear picture of consumer preferences, with the [...]
As we approach 2024, the landscape of car ownership in South Africa is undergoing a significant transformation. The National Association of Automobile Manufacturers' recent report indicates a 4.4% decline in new vehicle sales this past November, a clear sign of the economic headwinds we face. High-interest rates, inflation, and a sluggish economy are the main [...]
In an episode of The AutoBiography, I interviewed the Group CEO of Mit Mak Motors, Bobby Petkov. A distinguished car dealer, with sparking palpable excitement. Bobby provided a unique perspective into the life and challenges faced by a professional in the car dealership industry. The conversation shattered stereotypes associated with car dealers, revealing the person [...]
Peter van Binsbergen, the CEO of BMW Group South Africa and Sub-Saharan Africa, is a seasoned automotive professional. Whose remarkable journey in the industry has cemented his reputation as a visionary leader. With a career spanning over three decades, Peter's trajectory from a young engineer into the helm of one of the world's most prestigious [...]
In the bustling world of South African car enthusiasts and everyday commuters alike, I've had the privilege of engaging in conversations about cars that delve into the intricacies of affordability, practicality, and aspirations. Recently, I spoke to Stephen Grootes on SAFM and discussed some insights into the trends and preferences shaping this vibrant automotive landscape. [...]
In the captivating world of the automotive industry, Leslie Ramsoomar's story is a testament to the power of passion, determination, and a love for cars. As the CEO of AutoTrader SA, I am thrilled to share Leslie's incredible journey with you. From starting as a Parts Salesman to leading Stellantis South Africa, Leslie's path is [...]
AutoTrader, a name that echoes through the South African automotive market, boasts a rich history dating back to the 1950s. Originating as a print magazine in the UK, the brand swiftly gained prominence with its ingenious concept of coupling pictures with brief text descriptions to facilitate the sale of various items. Today, I am privileged [...]
As electric vehicles continue to gain popularity, the question of how consumers will buy them is becoming increasingly relevant. Dealerships are here to stay I believe that the traditional dealership model is not going anywhere soon. Despite the potential for disruption from new technologies and business models. One reason for this is that buying a [...]
