What type of business are you, a producer or platform business - this will help with identifying the type of data your business will need. As a car dealer, you are both a producer and a platform business, because you have physical products (the cars) that you sell and you use your platform (your website) [...]
AutoTrader SA has done extensive studies on consumer demand and supply over the last couple of years. And found that there is one thing that comes up consistently and that is consumers want more and more transparency from both buyers and sellers on marketplaces. A competitive advantage for car dealers is to make the car [...]
Trust in your business should be a key objective and if it isn't it can affect all your business stakeholders. The definition of trust in the Oxford dictionary is a firm belief in the reliability, truth, or ability of someone or something. Why is trust important for the car-buying consumer? In terms of the consumer, [...]
As you transition from being a student in school into a student in your career you start to come across opportunities on the journey. Most of the time, you're like Alice in Wonderland falling down the rabbit hole. Life is happening to you and not the other way around. I was not brought up with [...]
One way to have a competitive advantage - no other business can copy - is to hire culture over skill. I recently attended the ECOM AFRICA 2022 summit last month and one of the questions I was asked was about the leadership approach I believe is required for any company to be successful and progressive [...]
E-commerce growth is becoming increasingly important in markets today and this includes e-commerce in the automotive industry. What is the definition of e-commerce within the automotive world? Buying a car online has happened in very small pockets around the world which is not a market norm. Just as AutoTrader produced a magazine and went through [...]
Take a second and think about your car dealership brand, more specifically whether you've built your brand effectively over time. Think about whether you have kept your car dealership brand at the top of the car-buying consumer’s mind and how things have changed during the last couple of years. The basics of car dealership brand-building [...]
