In my recent interview with Thabo Mdluli from Newzroom Afrika, we unpacked insights from the 2020 AutoTrader Bi-Annual Car Industry Report around the performance of the SA automotive industry particularly the second half of 2020, and we also cast an eye into what the future of automotive could potentially hold for us all. AutoTrader understands [...]
Life as we know it has changed as a result of COVID-19. Car dealerships have begun to introduce new ways of selling, online. The unprecedented interruption of our automotive industry has forced us all to start shifting. Shifting our focus more and more to data as the oil in making informed decisions. But how important [...]
There are three concepts that have started rearing their head even more whilst we’re in this pandemic within the automotive industry, transparency and anonymity, the enablers of Automotive Digital Retailing in car dealerships: Transparency: consumers seem to be looking for more information online – the more information they find when they are searching online, that [...]
In the recent HyperMobility virtual conference, I got to address the burning question: Is South Africa ready for future mobility? But ahead of me answering the question, We need to agree that it has become #MobilityUnusual especially now with the COVID_19 pandemic and lockdown and its effects on the automotive industry in South Africa. Let’s [...]
We recently ran a survey in partnership with Generation.e – South African electric vehicle (EV) Buyers Survey to gain insights into consumer perception, expectation, purchase intent, awareness and trust of electric vehicles (EV’s) in South Africa. The survey was hosted on AutoTrader's website, gathering over 3 100 responses from SA’s in-market car shoppers. AutoTrader and [...]
I recently took part in the Smarter Mobility Summit in partnership with Generation.e where I spoke about whether South Africa is ready for electric vehicles (EV) and I can safely say that we are almost there. Electric vehicles (EV) may soon overtake ICE vehicles – I know some may think that we are way behind [...]
As we gain momentum and start getting closer to an electric vehicle (EV) future, not only will the car buying consumer change, but the car dealership landscape will also evolve; with OEM’s potentially going direct to the consumer. What does this mean and how will this impact car dealerships in the future? We see that [...]
Car retailing in South Africa as we know it has changed how we buy cars. I don't have a crystal ball to tell you what's going to change in the future, but I can tell you what's not going to exist. Two important factors that influence us as we buy cars: A car is a [...]
Over the years I’ve come across car dealerships who believe that car sales occur on social media, is this true? Car buyers could buy cars on social media in some instances but I’m not convinced. What is social media? I believe there’s no such thing as social media – it’s a term that society has [...]
I had an interview on Newzroom Afrika with Stephen Grootes on how COVID-19 has impacted the automotive industry, particularly its effects on car buying trends in South Africa. South Africa is STILL buying cars One of the things that is evident in the data is that South African car buying consumers are STILL buying cars [...]
