I'm going to give you 5 key trends of digital transformation and some of the secret sauce from AutoTrader, which may be applicable to your business. Understand the effects of the internet To understand them, we have to first understand the journey of the internet. While we have 38 million internet users in South Africa, [...]
We recently launched the AutoTrader SA Car Dealer Awards. These awards are not like the regular awards that you see every other week. But, there is a twist, unlike regular awards, there are no deadlines to nominate. Why should there be a cutoff in recognizing positivity? I caught up with AutoTrader SA’s Marketing Director, Angelique [...]
The South African automotive industry buying cycle relies on leading/lagging indicators. Every report AutoTrader SA has published gives car buyers and sellers data on consumer consideration, consumer demand, and consumer intent which answer car buyer questions like: Is now a good time to buy a used car in 2021? Buying a used car in 2021 [...]
The AutoTrader SA Mid-Year Car Industry Report includes a brand new electric car (EV) data statistics section. What types of electric vehicles are available in South Africa? Below are the 5 electric cars available in South Africa: BMW i3 Porsche Taycan Jaguar I-Pace Mini Cooper SE Nissan Leaf (discontinued) The Nissan Leaf is unfortunately no [...]
#ChargedUp is the 6th Edition of the AutoTrader SA market industry report. The first market industry report was released in August 2019. Whenever we release something like this we take the view of testing the data in the market. There's no point putting something out if it's not going to be consumed. Traffic to AutoTrader [...]
I'm proud to announce the launch of our 2021 AutoTrader SA Mid-Year Car Industry Report covering the period January to June 2021. This is the fastest we've ever released the car industry report after the end of a period. I'm very proud of the team - they have done a really stunning job on this [...]
There are probably a lot of questions about the reasons why I bought an electric vehicle. It comes with questions about charging stations, range anxiety, and the price of the car. On this journey, I will be answering all those questions in time. But for now, let me give you some insights into why I [...]
Before I begin unpacking what car dealerships need to do to keep up with digital transformation, let’s all agree that it has been mobility unusual. One thing I’ve come to believe in, is that one can’t predict the future or even plan for it, which prior to the pandemic one wouldn’t have thought. Now as [...]
The future of Electric Vehicles in South Africa can go many ways in the near term. OEM’s like Ford South Africa confirm that car buyers are more than ready for Electric Vehicles (EVs). This is further backed by AutoTrader's 2020 EV Buyers Survey study. Naysayers will without fail mention Eskom. Load shedding and not having [...]
I recently came across an article that mentioned that Ford Global would be more than doubling its investment in electric and autonomous vehicles to $29 billion (R422bn) by 2025. That’s a BIG number! And only OEMs that lead the electric vehicle future will WIN! After reading the article I had a few questions, like: What [...]
