Online marketplace platforms like AutoTrader SA as well as social networking platforms learn and focus from user interactions with the platform. For example: Spotify learns from the songs that you are listening to Google learns from all of your interactions. Clicks, time spent, search terms, etc. Facebook learns from what you watch, what you look [...]
The department of trade, industry and competition DTIC released a green paper for the advancement of new energy vehicles in South Africa. Essentially electric vehicles or electric cars. This is an integral part of the series of policy papers accompanying the 2021 budget for the department and serves as the first step into informing and [...]
Building a brand is long-term magic for your business. Businesses with the strongest brands within the online space will be the ones left standing in the long run. How to build your brand in the context of the consumer? Where do you start with building an online brand? Start with your car buying customer's context [...]
2021 has no doubt been a challenging year for your car dealership in our SA automotive industry. But, we can all agree that it was better than 2020. We've proven that no matter what gets thrown at us and the SA automotive industry, we will soldier on together. The question we ask ourselves now is [...]
On the journey to renewable solar energy using solar and driving a battery-electric car (EV), I added solar panels to my home along with purchasing my battery electric Jaguar I-Pace EV and replaced by Internal Combustion Engined car. I recently switched to off-grid solar panels and now my home currently runs off of these solar panels. [...]
6 Topics covered by the AutoTrader SA 2021 Electric Vehicle (EV) Buyers Survey, seeking to provide answers to questions about Electric Vehicles consumers are too afraid to ask. What the penetration of Electric Vehicles is in South Africa. General consumer sentiment about Electric Vehicles. What consumers expect from Electric Vehicles. Consumer intentions when it comes [...]
Living with an electric car grows electric mobility and is very possible in South Africa today, but a few things need to change. However, it does make for a steeper adoption curve of the electric car, the longer we wait. The longer we wait the more our ICE (Internal combustion engine) vehicle fleet in South [...]
There are typically two types of businesses in the automotive industry: Producer businesses and Platform businesses Let's talk about the first type of business in our data world, the producer business. This kind of business produces a product (e.g. cars). Value creation in this type of business typically comes from inside the business. The second [...]
Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers. 1 - Leverage the bottom end of the funnel 2 - Build a brand How do you leverage the bottom end of the car buying funnel? Key factors to consider that will assist [...]
I recently had the opportunity to speak at the NAAMSA CEO Council on the importance of big data in the automotive industry. Also to bring CEOs of different OEMs (Original Equipment Manufacturers) up to speed with where AutoTrader SA thinks the market is. If you have any influence/control over the direction of your business in [...]
