Gone are the days when consumers used to drive around from car dealership to car dealership looking for the best deal money can buy. Now car buying consumers do all of that at the click of a button via the internet. We need to acknowledge that car buying consumer behaviour has changed. Car buying is [...]
I caught up with the co-founder of DigiCars, Abdullah Veraschia. He has a fascinating story specifically behind the birth of DigiCars – a car dealership driven to make an online difference for the South African car buyer. Friendships become business partners At the back of an iconic 2010 in South Africa's history, Abdullah Veraschia met [...]
Used car sales data adds insight to the automotive industry. While used car sales in South Africa dwarfs new car sale, new car sales are an important feeder to the used car retail market place. I was recently joined by Mike Mabasa, Naamsa CEO, and Richard Rice, Kantar Business Development Director, to speak about the [...]
Car dealerships continue to find opportunities in lockdown I recently spoke to Bobby Petkov from MitMak Motors to find out how trading during lockdown has been so far. Even with fewer car buyers on the dealer floor, it seems like car dealerships are not only resilient but continue to find opportunities even in lockdown, by [...]
Car buying search behaviour has show a total of 401 million online searches for used cars (including electric cars) has took place last year (an all-time record and a 40% increase year-on-year). In addition, the average selling price of a used car in the last year was R289 312, an increase of R9 003 from [...]
I recently had an interview with Keo Hlope from Newzroom Africa. We discussed the effect of the first 100 days of lockdown on the automotive industry, used car sales, trends and insights. As car dealerships started to open their doors to car buyers, they’ve been cautious about operating under the new normal. Car dealerships have [...]
In this new world of Automotive Digital Retailing. How do car dealerships attract and retain the best of the best employees. Leadership is hard, especially now, in this period of lockdown where many people are losing their jobs. The positive is that there is now a bigger pool of talent for really good businesses to [...]
Transition to Transformation Let me share the AutoTrader digital transition and now digital transformation story with you... questions that, especially now with COVID-19, every business, including car dealerships are grappling with: How do I take my business more online? How do I "digitise" more of my businesses processes? There is a difference between digital transition [...]
The future opportunities of Automotive Digital Retailing for Car Dealerships has suddenly exploded. Many car dealerships have begun to focus on Automotive Digital Retailing as a priority in their businesses due to the pandemic and the advent of social distancing. Prior to the COVID-19 pandemic, the adoption of Automotive Digital Retailing by car dealerships was [...]
Buying cars, buying tyres or buying anything else in autos is similar in that the search initially begins online. Creating a car dealership brand using effective online marketing strategies has become more important than ever If we look at AutoTrader's past, the days of print, there were two competitive advantages, print and distribution. Facings on [...]
