A Journey Inside VW South Africa’s Powerhouse | Kariega Plant
Embarking on a journey into the beating heart of Volkswagen’s automotive excellence was more than just a tour; it was an immersive experience unravelling...
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Category: Automotive Digital Marketing
Car live market data | AutoTrader Dealer Master Class
What type of business are you, a producer or platform business – this will help with identifying the type of data your business will...
Read Article ->E-commerce growth in the market today
E-commerce growth is becoming increasingly important in markets today and this includes e-commerce in the automotive industry. What is the definition of e-commerce within...
Read Article ->Car Dealership Brand Building | Mit Mak Motors
Take a second and think about your car dealership brand, more specifically whether you’ve built your brand effectively over time. Think about whether you...
Read Article ->Why building a brand is important!
Building a brand is long-term magic for your business. Businesses with the strongest brands within the online space will be the ones left standing...
Read Article ->5 car dealership tips for a successful 2022
2021 has no doubt been a challenging year for your car dealership in our SA automotive industry. But, we can all agree that it...
Read Article ->The importance of big data in the South African automotive industry
I recently had the opportunity to speak at the NAAMSA CEO Council on the importance of big data in the automotive industry. Also to...
Read Article ->The future of car retailing in South Africa
Car retailing in South Africa as we know it has changed how we buy cars. I don’t have a crystal ball to tell you...
Read Article ->Social media networks influence car buyers
Over the years I’ve come across car dealerships who believe that car sales occur on social media, is this true? Car buyers could buy...
Read Article ->Abdullah Veraschia – DigiCars | Industry Spotlight
I caught up with the co-founder of DigiCars, Abdullah Veraschia. He has a fascinating story specifically behind the birth of DigiCars – a car...
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