Would you agree with me that the internet has happened? If you’re starting to think of a digital strategy now, you're potentially late! You’ve got a lot of work to do as a car dealership. It doesn’t mean you can’t WIN because dealerships in South Africa are not doing this kind of thing at scale [...]
In a world of marketing and getting leads, especially the world of marketing cars, have you ever asked why consumers walk into your car dealership to buy a car and secondly how did they get there (to your dealership)? The sale of a car all starts somewhere, for most consumers, online! The car buying consumer [...]
Anyone working in the retail automotive industry, particularly in a car dealership, are aware of how fleeting dealership profitability can be. Especially in times of economic uncertainty. I’ve been speaking to many a car dealership all over the country in the past year. Even where revenue has grown and business has expanded steadily. Consensus seems [...]
On the face of it, as a car dealership, we’re tempted to think proving digital marketing ROI should be simple After all, technology has given us access to more performance metrics than ever before. In reality however, it is never as straightforward as we would hope. Marketing efforts can affect revenue in both direct and [...]
When was the last time you conducted a sanity check on what you think you offer as a dealership, against what your customers want? I’m not talking about your products - most car buying websites look the same these days, don’t you think? Here are a few quick thoughts that I hope will help you [...]
Isn’t it amazing just how much choice we have available to us now? On one hand it’s great - but lately, The car dealership, in fact most car dealerships struggles to manage the speed of this change. I’m talking about ‘time-served’ car dealers who know how to retail. Now many a car dealership struggle [...]
5 Tips dealerships can use to win in today’s digital retail world We all know consumer buyer behaviour is changing. Your digital forecourt is more important than ever. But, as buyers spend more and more time online and less time in our physical forecourts I know some dealers are finding the change a struggle. [...]
Many South African car dealers still swear by traditional means of advertising and marketing. Without discrediting the importance traditional marketing still has, I swear by the power of all-things-digital. This is why I think dealers should also adopt digital marketing: Convenience and Wider Reach of digital marketing It not only helps to reach a more varied and [...]
