I recently had an interview with Keo Hlope from Newzroom Africa. We discussed the effect of the first 100 days of lockdown on the automotive industry, used car sales, trends and insights. As car dealerships started to open their doors to car buyers, they’ve been cautious about operating under the new normal. Car dealerships have [...]
Transition to Transformation Let me share the AutoTrader digital transition and now digital transformation story with you... questions that, especially now with COVID-19, every business, including car dealerships are grappling with: How do I take my business more online? How do I "digitise" more of my businesses processes? There is a difference between digital transition [...]
Buying cars, buying tyres or buying anything else in autos is similar in that the search initially begins online. Creating a car dealership brand using effective online marketing strategies has become more important than ever If we look at AutoTrader's past, the days of print, there were two competitive advantages, print and distribution. Facings on [...]
I don't care about the technology. And I don't care about the internet. As much as I care about customer attention. It doesn't matter where it is. Car dealerships who care about more car sales are doing this right. I have personally invested in multiple Amazon Alexa’s in my home, only because I feel that [...]
Let’s start by defining what car sales with Automotive Digital Retailing is for car dealerships? I like to define Automotive Digital Retailing as: Using digital technologies to better connect digital showrooms with physical ones. Or seamlessly connecting online showrooms to physical in-showroom experiences for car buying consumers. What I’ve noticed in our auto industry is [...]
Car Dealerships can finally trade. The Government published a Gazette late last night set out the "specific directions" that car dealerships were eagerly awaiting for regarding car sales during alert Level 4 of the Covid-19 lockdown. What are car dealerships allowed to do: Car dealers are now allowed to sell both new and used cars. [...]
One of the ways car dealerships buy a car from consumers is as a trade in. The trade in has become more important to car sales, now more than ever before. And there are some car dealerships that are getting their hands on the trade in and some who are losing their grip on the [...]
Car Dealership enquiries rise more than 150% as consumers anticipate their opening. Various industry bodies, including car dealership bodies, made representations for inclusion in “specific directions”. The submissions support a phased approach to the opening of car dealerships in South Africa. It is in the best interest of the South African consumer as well as [...]
Why should car dealership automotive retail be open under level 4 lockdown? Currently, level 4 lockdown does not allow automotive retail sales (motor vehicle sales through car dealerships). Car dealerships sales are currently classified under level 3. Automotive manufacture is not sustainable without car dealership retail If OEM's open up plants and begin assembling cars [...]
AutoTrader has just released the next iteration of their Car Industry Bi-Annual Report, exposing search demand and supply data on cars for sale. The report covers the period 1 July to 31 December 2019, and one of the reasons we did that was because we realised that there is a big piece of market data [...]
