Now that the country has officially been put on lockdown following the COVID-19 outbreak. Everyone, including car dealerships have had to close doors. What has the impact of this been on the automotive industry, specifically car dealerships? Are businesses quickly adapting their online business models and marketing tactics? Are car dealerships building new and creative [...]
Who would agree with me that it’s tough in our economy? Though in this tough economy, without the car buying consumer, we can't sell all the wonderful things that we make or secure a strong car dealer digital presence in SA. Let me try and push the boundaries a little & give you some insights [...]
If advert quality answers all consumer questions, leads go down and sales go up? Do you think Nike knows the source of its leads? No, but they know a lot about quality adverts. Car dealerships can get more car sales with quality car adverts. They are still selling a product, but it’s not that they [...]
Big data Big data has been a business opportunity in South Africa for decades. However, extracting and leveraging its full value is often a complex process. AutoTrader Car Industry Report fills the data gap. The South African motor industry The SA motor industry is being held back and historically crippled by unstructured and incomplete data. [...]
Follow consumer attention Remember the times when having the best billboard, the largest inflatable gorilla, or the best selection of stock was enough to get the consumers attention and start them heading into your dealership? Remember when the marketplace was saturday mornings, as in-market-car-shoppers would walk the pavements. Visiting car dealership after car dealership. While [...]
5 Car shopping moments that matter and what it means for your car dealership Google’s latest Automotive Shopper Study is extremely insightful especially when it comes to understanding the modern in market car shopper, their buying behaviour and what it could mean for your car dealership. Since then, I’ve been giving a lot of thought [...]
Us humans are creatures of habit The way in which we do business might have changed over the years and new technology might have been introduced, but our buying behaviour hardly changed, especially when buying a car. But also in most other areas of our life. Things that we used to do offline, we’re now [...]
Trust, Emotion & Risk Are Still at the Forefront of Automotive Consumer Decision Making. You’ve probably heard me saying this over and over again! People buy from people - TRUST. Essentially, the emotion and the risk in car buying remains the same as it always has been - even digital can’t change the way we’re [...]
