(Un)lock COVID-19 lockdown for car dealerships
Now that the country has officially been put on lockdown following the COVID-19 outbreak. Everyone, including car dealerships have had to close doors. What...
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Category: Consumer Car Shopping
The car dealer can still secure a strong digital presence in SA
Who would agree with me that it’s tough in our economy? Though in this tough economy, without the car buying consumer, we can’t sell...
Read Article ->How important are quality car adverts?
If advert quality answers all consumer questions, leads go down and sales go up? Do you think Nike knows the source of its leads?...
Read Article ->AutoTrader launches Car Industry Report
Big data Big data has been a business opportunity in South Africa for decades. However, extracting and leveraging its full value is often a...
Read Article ->6 Memorable customer experiences your used car dealership can use
Follow consumer attention Remember the times when having the best billboard, the largest inflatable gorilla, or the best selection of stock was enough to...
Read Article ->5 Moments that matter most to your car dealership
5 Car shopping moments that matter and what it means for your car dealership Google’s latest Automotive Shopper Study is extremely insightful especially when...
Read Article ->Buying a car in the digital era: this is what has changed
Us humans are creatures of habit The way in which we do business might have changed over the years and new technology might have...
Read Article ->Trust, Emotion & Risk Still at the Forefront of Consumer Car Shopping
Trust, Emotion & Risk Are Still at the Forefront of Automotive Consumer Decision Making. You’ve probably heard me saying this over and over again!...
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