Discover the success of AutoTrader as an online marketplace
AutoTrader, a name that echoes through the South African automotive market, boasts a rich history dating back to the 1950s. Originating as a print...
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Category: Marketplaces
A useful marketplace helps customers make better decisions and businesses respond to real demand. This collection explores customer experience and the operating choices behind digital automotive marketplaces. Start with the customer-experience conversation, then explore automotive data and digital retailing for the wider context. Read the original publication dates when using historical market commentary. For the business model, read platform businesses versus producer businesses. Follow the AutoTrader digital transformation story, then explore attribution in automotive marketplaces.
The Importance of Customer Experience | The AutoBiography
In today’s market, customer experience is critical. A recent statement by Neale Hill, President of Ford Motor Company Africa, emphasised that customers don’t differentiate...
Read Article ->The Future of Buying Electric Vehicles | Will Dealerships Remain Relevant?
As electric vehicles continue to gain popularity, the question of how consumers will buy them is becoming increasingly relevant. Dealerships are here to stay...
Read Article ->Solving the Attribution Challenge in Online Automotive Marketplaces
The rise of online marketplaces has revolutionised the automotive industry, making it easier for both sellers and buyers to connect and transact. However, one...
Read Article ->Chinese manufacturers impact on the used car market | eNCA Drive
In a recent interview with Gareth Edwards from the eNCA Drive, we spoke about what the 2022 new and used car landscape looked like...
Read Article ->Car live market data | AutoTrader Dealer Master Class
What type of business are you, a producer or platform business – this will help with identifying the type of data your business will...
Read Article ->Car buying and selling transparency | AutoTrader Dealer Master Class
AutoTrader SA has done extensive studies on consumer demand and supply over the last couple of years. And found that there is one thing...
Read Article ->Donations tax for cars
What are the considerations when buying your child their first car? When buying your child their first car there are a number of decisions...
Read Article ->E-commerce growth in the market today
E-commerce growth is becoming increasingly important in markets today and this includes e-commerce in the automotive industry. What is the definition of e-commerce within...
Read Article ->Car Dealership Brand Building | Mit Mak Motors
Take a second and think about your car dealership brand, more specifically whether you’ve built your brand effectively over time. Think about whether you...
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