The revolution of electric cars in South Africa
The revolution of electric cars in South Africa is starting will contribute not only to our GDP through the automotive sector. But also to...
Read Article ->Archive
Category: Marketplaces
A useful marketplace helps customers make better decisions and businesses respond to real demand. This collection explores customer experience and the operating choices behind digital automotive marketplaces. Start with the customer-experience conversation, then explore automotive data and digital retailing for the wider context. Read the original publication dates when using historical market commentary. For the business model, read platform businesses versus producer businesses. Follow the AutoTrader digital transformation story, then explore attribution in automotive marketplaces.
Platform vs Producer businesses (AutoTrader SA)
Online marketplace platforms like AutoTrader SA as well as social networking platforms learn and focus from user interactions with the platform. For example: Spotify...
Read Article ->Why building a brand is important!
Building a brand is long-term magic for your business. Businesses with the strongest brands within the online space will be the ones left standing...
Read Article ->Understanding your business in the SA automotive industry
There are typically two types of businesses in the automotive industry: Producer businesses and Platform businesses Let’s talk about the first type of business...
Read Article ->Car buying in the South African automotive Industry
Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers. 1 –...
Read Article ->The importance of big data in the South African automotive industry
I recently had the opportunity to speak at the NAAMSA CEO Council on the importance of big data in the automotive industry. Also to...
Read Article ->AutoTrader SA automotive industry Car Dealer Awards
We recently launched the AutoTrader SA Car Dealer Awards. These awards are not like the regular awards that you see every other week. But,...
Read Article ->South African automotive industry buying cycle
The South African automotive industry buying cycle relies on leading/lagging indicators. Every report AutoTrader SA has published gives car buyers and sellers data on...
Read Article ->#ChargedUp – 6th Edition AutoTrader SA Market Industry Report
#ChargedUp is the 6th Edition of the AutoTrader SA market industry report. The first market industry report was released in August 2019. Whenever we...
Read Article ->AutoTrader SA Mid-Year Car Industry Report
I’m proud to announce the launch of our 2021 AutoTrader SA Mid-Year Car Industry Report covering the period January to June 2021. This is...
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