Archive

Category: Marketplaces

A useful marketplace helps customers make better decisions and businesses respond to real demand. This collection explores customer experience and the operating choices behind digital automotive marketplaces. Start with the customer-experience conversation, then explore automotive data and digital retailing for the wider context. Read the original publication dates when using historical market commentary. For the business model, read platform businesses versus producer businesses. Follow the AutoTrader digital transformation story, then explore attribution in automotive marketplaces.