What car searches reveal about the buying journey
Searches are a leading indicator of consumer demand. Follow CAV, enquiries and used-car sales to understand the gap between what buyers explore and choose.
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Category: Marketplaces
A useful marketplace helps customers make better decisions and businesses respond to real demand. This collection explores customer experience and the operating choices behind digital automotive marketplaces. Start with the customer-experience conversation, then explore automotive data and digital retailing for the wider context. Read the original publication dates when using historical market commentary. For the business model, read platform businesses versus producer businesses. Follow the AutoTrader digital transformation story, then explore attribution in automotive marketplaces.
KIA CEO Spotlights Illegal Used Car Imports in SA
As the CEO of AutoTrader, I constantly strive to stay ahead of the curve when it comes to the automotive industry. Recently, I had...
Read Article ->Accelerating into the Future | 2023 AutoTrader Annual Industry Report
The automotive industry, both in South Africa and globally, is rapidly evolving. With a strong focus on decarbonisation and enhancing customer experiences, we are...
Read Article ->South Africa’s Best-Selling Cars of 2023 | Newzroom Afrika
The South African automotive industry has shown remarkable resilience in 2023, and I recently shared these insights on Newzroom Afrika. Despite a fragile economy...
Read Article ->2024 Car Ownership Trends in South Africa | Newzroom Afrika
As we approach 2024, the landscape of car ownership in South Africa is undergoing a significant transformation. The National Association of Automobile Manufacturers’ recent...
Read Article ->Mit Mak Motors formula for car sales riches | The AutoBiography
In an episode of The AutoBiography, I interviewed the Group CEO of Mit Mak Motors, Bobby Petkov. A distinguished car dealer, with sparking palpable...
Read Article ->Factors Impacting South Africa’s Auto Industry
Having recently spoken on CGTN Africa News, we delved into the factors causing a slowdown in South Africa’s auto industry. We examine how these...
Read Article ->Is It Time to Ditch Your Fuel Guzzler? | ENCA
I had the privilege of sharing some valuable insights during an interview with Gareth Edwards on ENCA Drive. We delved into the impact of...
Read Article ->Navigating the South African Car Market in 2023 | SAFM interview
In the bustling world of South African car enthusiasts and everyday commuters alike, I’ve had the privilege of engaging in conversations about cars that...
Read Article ->AutoTrader’s Mid-Year Review of the Automotive Landscape
Insights from the first half of 2023 One thing becomes abundantly clear as we steer through the dynamic currents of the automotive industry: data...
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